Levi Strauss Co B Mark Leslie 2009
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Case Study Solution
Levi Strauss & Co is a leading global manufacturer and distributor of denim and related apparel products. My work in Mark Leslie, the President and CEO, at the company, involved managing the global brand strategy, global marketing, and international distribution strategy for Levi’s products. My experience as Levi Strauss’s top executive taught me: 1. Levi’s global brand strategy is key 2. Levi’s is highly brand-centric 3. Global marketing is crucial 4. International
Marketing Plan
For the second quarter of 2009, Levi Strauss & Co. Had revenues of $1,459 million and an operating margin of 12.7 percent. Net earnings for the second quarter were $153.4 million, compared to a net loss of $67.4 million in the first quarter of 2009. For the second quarter, the company sold more than 26 million pairs of jeans in the U.S. go And Europe. For the quarter, Levi Strauss & Co.
PESTEL Analysis
1. Market Position: Levi Strauss has established itself as a dominant player in the apparel and clothing market. The company has built an image as an excellent provider of high quality and stylish clothing for consumers around the world. The company is the largest producer of jeans in the world and its jeans are considered as high-end in the clothing market, hence the demand for its jeans remains high. The company has also gained a reputation for its brand quality and excellent customer service, which are essential for business success in the clothing market. Additionally,
Problem Statement of the Case Study
In 2009, Levi Strauss & Co. Innovated by launching a high-end casual shoe that appealed to younger fashion-conscious consumers (Leslie, 2011). In response to a significant shift in the consumer marketplace, the company took the lead in developing a new line of premium casual shoes in collaboration with designers, retailers, and end consumers to establish a direct-to-consumer presence in the market. Section: Analysis and Conclusion of the Case Study
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