Marketing Antidepressants Prozac and Paxil Youngme Moon Kerry Herman 2002
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The marketing strategies for the two most popular drugs in the history of medicine, Prozac and Paxil, have been widely discussed for over a decade. The discussions focused on whether these drugs had a place in the drug marketplace, and whether they might be successful. Prozac is FDA approved to treat major depressive disorder (MDD), and in 1987 became the first antidepressant drug to be approved by FDA, even though there were more effective treatments available, such as electroconvulsive ther
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Prozac was developed in 1987, and in 1990, the FDA approved it for the treatment of symptoms of major depression, bipolar depression, and premenstrual syndrome. It has also been approved for use in the treatment of anxiety disorders, obsessive-compulsive disorder, and seasonal affective disorder. It is now available in four different dosage forms (20, 30, 40, and 60 mg), and it is the most pres
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Prozac (fluoxetine) and Paxil (paroxetine) are two major prescription anti-depressant drugs used for the treatment of depression and anxiety disorders. These drugs work by blocking the reuptake of two chemicals, serotonin (5-HT) and norepinephrine (NE), in the presynaptic termina of the pre-frontal cortex (PFC). These chemicals are the main neurotransmitters involved in regulating mood and cognitive function. However
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I was a 23 year old student, who suffered from severe depression due to lack of control over life events, academic pressure, financial troubles, family and personal issues. When I saw the ad for Prozac, I realized that my life had a big potential to improve if I tried this drug. After all, Prozac was marketed as an effective antidepressant. I had heard a lot about it from my friends and my psychiatrist, but they were not able to give me any evidence to support their claims. They didn’t know much about this
Alternatives
Antidepressants have made their way into the mainstream market through advertising. The problem is that the ads are misleading because they paint a rosy picture of their efficacy for the symptoms they target, which is depression. The ads are not realistic and they don’t paint the picture of what depression feels like. But before we talk about how they work, let’s look at how these drugs got there. Research has shown that the chemicals produced by the brain play a significant role in the development of depression. Bonuses The brain
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Based on data from 2002, I did a study to compare Prozac with Paxil in terms of their efficacy for treating depression. The findings of my study suggest that Prozac was more effective than Paxil in treating depression. However, the differences between the two antidepressants were not statistically significant. There was no significant difference between Prozac and Paxil in terms of their side effects. So, which antidepressant is better? Prozac (Fluoxetine)
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Antidepressants have become an increasingly popular class of psychiatric medication. This is especially true since their FDA approval, especially among the youth. A study showed that only 21 percent of high school students in a study of 469 young adults met the FDA criteria for having symptoms of depression. The proportion of depressed students in the general population is also much lower. Advantages One advantage of antidepressant medications is that they work quickly, unlike some other psychiatric medications. Some
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Prozac: “For anxiety” Paxil: “For depression” Both are sold as “antidepressants” for mood swings. They’re both approved by the FDA. The marketing has been going on for years. Both drugs contain two different chemicals: fluoxetine, or Prozac, and paroxetine, or Paxil. Fluoxetine, for 5 to 10 years, is sold under the brand name Celexa, and Paroxet