Nykaa ERetail Private Limited Enduring COVID19 and Preparing for the Future Nirankush Dutta Neha Sharma 2023
Porters Model Analysis
“Nykaa’s story is nothing short of the American dream. The beauty and skincare brand started in 2010 with the vision of Ridhi Mehta, to make luxury skincare accessible to all. She saw the opportunity to create the first ever luxury beauty e-commerce platform in India, which has since been recognized as a global leader in online beauty and skincare shopping.” Nykaa ERetail Private Limited is India’s largest online beauty and skincare e-commerce company. visit our website Nyka
PESTEL Analysis
Nykaa E-Retail Private Limited, as an e-commerce player in the beauty industry, had to cope with the COVID-19 pandemic and pivot to stay afloat during the crisis. The company weathered the storm with a solid foundation, innovative product development, and a commitment to customer satisfaction. Nykaa’s CEO, Randeep Singh Sandhu, emphasized that the pandemic had changed consumers’ habits, especially when it comes to purchasing beauty products online. He noted that the rise of e-commerce in the
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Nykaa ERetail Private Limited’s Covid-19 experience is a defining moment for the industry. It taught us that crisis can create new opportunities. In my opinion, Nykaa has emerged stronger and wiser than ever before. he said COVID19 has made people focus on local products, with the shift in consumer behavior to online shopping. As the largest beauty retailer in India, Nykaa took the lead in the E-commerce space, providing a one-stop-shop for beauty products and services for customers. The brand’s E-
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Nykaa ERetail Private Limited (Nykaa) is a multinational beauty and fashion e-commerce company headquartered in Bangalore, India. Nykaa is known for its strong presence in India, where the pandemic led to a boom in online shopping. Despite the pandemic, Nykaa has continued to perform well and expand globally. In my personal experience, Nykaa has endured the pandemic through various measures such as instituting a virtual showroom, providing 100% returns on
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Nykaa E-Retail Private Limited is an Indian e-commerce platform based in Bengaluru. It has built a reputation for delivering high-quality beauty and personal care products, across various markets. The company, which started in 2010, is popular for its focus on customer service and innovative branding, making it a leader in the E-retail industry. However, with the COVID-19 pandemic causing disruptions in supply chains, demand, and consumer behavior, the company has faced significant challenges,
VRIO Analysis
[Company Name, Brand Name, Location] Elevated during the COVID19 pandemic with a growth rate of 171.3%, Nykaa ERetail Private Limited, a multibrand E-commerce company, is redefining the retail industry by catering to the aspirational middle class in India. COVID19’s Impact: E-commerce experienced massive growth with 15x in 2020 and is expected to reach 20x in 2021.
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COVID-19 was a huge challenge to every business globally. And the e-commerce sector was not exempted. As the pandemic was on, the market was facing a big tsunami of sales. However, our brand, Nykaa, saw a tremendous growth. A significant boost in sales was seen during the first few months of the lockdown when people were spending less and people, including women, were opting for affordable makeup options, which was never considered before. However, as the pandemic took its toll,
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I was part of the Nykaa’s ‘Digital Fashion Revolution’ initiative. It was a year-long challenge, which started in November 2020. During the challenge, Nykaa invested into the next generation of fashion designers and their creations. As part of this initiative, Nykaa conducted an online fashion fair. It was an exciting platform for our customers to experience the next generation of fashion designers. I joined the team to curate the designers and create a unique experience for our customers. Despite