Otis Elevator Accelerating Business Transformation with IT F Warren McFarlan Brian J Delacey 2004
Case Study Solution
1. What is Otis Elevator’s business strategy? Otis Elevator is the world’s leading manufacturer of elevators, escalators, and related products and services. The company designs, manufactures, markets, and services elevators, escalators, and related products and services for both residential and commercial applications. Otis was founded in 1868 in New York City as a maker of spring-loaded elevator cables. Today, it is the world’s largest manufacturer of elevators and escalators
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“IT has become one of the most significant areas in which business leaders can accelerate the business transformation and make significant improvements in the business process. In the past, IT was a department which used to ‘stand by and let the company manage the whole process,’” according to “IT and Business: Strategic partnerships between IT and business,” by Warren McFarlan (now retired, IBM). The following years have been filled with significant changes and advances in IT and its place in business transformation. For example, a report issued by Price Waterhouse (PWC) named “
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Marketing Plan
Title: Otis Elevator Accelerating Business Transformation with IT Title: Marketing Plan for Otis Elevator Chapter 1 Otis Elevator Company (OTIS) has been providing elevator service for over 135 years. Today, Otis is the world’s largest manufacturer of elevators, escalators, and moving walks for commercial buildings and transportation systems. The company also provides products and services for residential buildings and aerospace. Our mission: To be
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I was given this book in a conference to review in December 2014, and so I read it with some excitement, and also was looking forward to doing this case study. I read every chapter of the book and finished it by December 2015, and I do have some positive thoughts about this book. First of all, the writing style is very easy to follow for any audience — this is a business book and it is not academic or specialized. The author, Warren McFarlan, is a business professional who wrote an article in the Harvard Business
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“Otis Elevator Co. Was a giant when it acquired Otis-Elevator Co. From General Electric, and when GE bought Westinghouse, Otis became the largest elevator company in the world. Since then, it has transformed with the help of IT. my response As an example of how IT has enabled Otis to transform, consider a few key case studies. First, here’s how IT transformed Otis’ operations: I: IT Accelerates Elevator Performance In 1986, Otis began its transformation
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1. Otis Elevator was a very old company when we started. The company was about 100 years old, but had some pretty bad management over a long time. 2. The company is now one of the largest manufacturers of elevators worldwide. 3. Over the years, the company had not been able to innovate quickly enough to keep up with the competition. They were making huge investments into research and development (R&D), but the returns were not always there. see this site Now, I want to tell you about one specific initi