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  • GO Telecom Rebooting a Brand through Sales Transformation

    GO Telecom Rebooting a Brand through Sales Transformation

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    In the last few years, global telecoms have experienced a rapid shift towards digital transformation. With mobile internet and social media becoming the preferred communication method, businesses must evolve their communication strategies. Today, the telecoms sector is undergoing an aggressive brand transformation. additional reading Go Telecom is one of the leading operators in the region. The company has a reputation for providing top-quality mobile and broadband services to its customers. However, their brand was facing several challenges, particularly with their sales strategy. Sales performance was not improving, and revenue was

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    The Go Telecom is the largest telecom operator in Indonesia, competing with a myriad of other players in the local market. However, unlike its competitors, Go Telecom has been consistently growing the subscribers and earnings at a much faster pace. It has achieved a market share of 27% in 2019 and is one of the fastest growing telecom players in the region. One of the key reasons for Go Telecom’s success is its sales transformation strategy. The company has been constantly challenging its

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    At the beginning of this decade, the Indian telecommunications industry was a very lucrative sector. But over the years, with fierce competition and increasing customer expectations, it began to face problems. find out here now It was during this period that we at GO Telecom decided that we wanted to turn things around. We needed to understand what the customers wanted and needed, as well as what the market needed to succeed. The question was, how did we do that? For years, we had always been seen as a competitive but dull and outdated service

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    I have an exceptional history working for GO Telecom. I had the opportunity to help it to achieve unmatched success through the sales transformation that we have undergone. I remember one specific time when I was helping to train the sales team of the company in the new sales methodology that I had been adopted. We had conducted a very extensive market research and data analysis, which had been done based on the previous marketing activities. This helped to pinpoint the customer pain points and to create a detailed marketing and sales strategy that would resonate well with the target customers. We

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    In May 2020, it was announced that GO Telecom had signed an agreement to buy back its stake in Sama Group, which operates the Indonesian mobile business. In doing so, GO has been re-emphasizing its commitment to becoming a pure play telecommunications operator in Southeast Asia. I’ve been covering this case for months, watching as GO has made significant progress in its quest to re-establish itself in the Indonesian market. GO’s transformation has involved a considerable increase in the size and scale of its network

  • Principles of Pricing Robert J Dolan John T Gourville

    Principles of Pricing Robert J Dolan John T Gourville

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    1. Understanding of the customer’s problem (their needs, wants, values). 2. Understanding the competitor’s offerings and how they’re priced. 3. Understanding the market, industry, and market conditions. 4. Setting the appropriate price. 5. Estimating the profitability. 6. Setting effective discounts and promotions. 7. Measuring results (sales, customer loyalty, market share). 8. Continuously improving the pricing strategy to remain competitive and

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    “I can’t tell you how much I enjoyed the workshop on principles of pricing. Your clear, concise, and humane approach to teaching this topic really struck a chord with me. Your examples were particularly helpful, and I learned a lot of new insights that I can apply right away in my own business.” Robert Dolan, CPA, CFP, CRPC, MBA In 1979, a man and a woman named Tom and Martha opened the first of what would be a chain of six stores that would

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    1. Setting the Price Right: Robert J Dolan is a world-renowned author and one of the foremost experts in pricing. His book, “Principles of Pricing: The Fundamentals and Applications of Pricing Strategy,” has sold over 1 million copies worldwide. In this book, he discusses the ten critical principles of pricing, and how they should be implemented to maximize profit and minimize waste. One of the key principles in this book is the “customer acquisition cost (CAC)” formula. “C

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    One of the most important aspects of marketing for product companies is to create strong value propositions (SOPs) for their offerings. These SOPs not only provide the basis for pricing but also help to build brand loyalty and differentiate the company from competitors. Robert J Dolan, the author of the article, “Creating strong value propositions: Lessons from Apple” (1995), is well-known in the field of marketing and product pricing. He is a professor at the Wharton School, University of

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    “What are the principles of pricing? Answer according to: “These six core principles provide the basis for creating a successful pricing strategy. The key to successful pricing is to understand your market, your customers and your products. By understanding what people are willing to pay for your products, you’ll be able to set prices that are both competitive and profitable. To set prices, you have to know your costs, which means knowing the price your competition charges, how your own costs compare to yours and your marketing costs. Then you need to figure out how much value your

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    The principles of pricing are a collection of concepts that guide how companies determine the prices of their products or services in order to maximize profits. The concepts include the ability to identify the underlying costs, the ability to anticipate customer demand, and the ability to set prices that are competitive, consistent, and fair. In the case study, we see an organization using these principles to develop a pricing strategy for a new line of eco-friendly cleaning products. The organization had conducted extensive research and identified that eco-friendly products were becoming increasingly popular

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    As a teacher for many years I have observed the dynamics of consumer behavior. This case study is my personal insight about the way prices work in an unfamiliar product market. more tips here During my career in college I noticed that most students take textbooks for free in exchange for an honest paper exam that would get them an “A.” This was always an opportunity for the seller. Now here comes my case study: I bought my textbook at $50 from a friendly student vendor. His price was very reasonable and I bought it. However, the vendor later informed me

  • Nestl Rurban Strategy Jagandeep Singh

    Nestl Rurban Strategy Jagandeep Singh

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    Nestl Rurban Strategy Nestl is one of the largest food and beverage companies in the world and has set ambitious targets to achieve a significant share in the Indian market in the next few years. The company aims to achieve this by focusing on its Rurban strategy. Rurban is a region that lies within a 100 km radius of a Rural Urban Interface (RUI). Here, the urban population density is at least 2,000 inhabitants per square kilometer. The key factor behind this approach is the lack of infrastr

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    I am an expert case study writer, I have a good track record of delivering original and high-quality case studies. Nestlé India, through a joint venture with Hind Unilever, is set to become one of India’s biggest retail and food conglomerates. This partnership with Hind Unilever’s ‘Indian Village’ brand is a game-changer. Nestlé India has taken over a Rs 12,500 crore debt-laden asset – 238 retail outlets

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    Nestlé’s Rurban Strategy was launched in 2017 to achieve its objective of promoting healthier eating, improving rural infrastructure, and growing rural businesses. It is part of Nestlé’s global sustainability strategy, which seeks to transform the company’s value chain to become more sustainable, environmentally-friendly, and socially responsible. Nestlé’s strategy is based on a rural development model that is tailored to each country, recognising the unique needs of the communities and geographic

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    In January, 2019, Nestl India’s Board of Directors unveiled a new strategy called the “Rurban” strategy. Nestl India is the largest dairy-based company in the world. The company’s primary product line is ice cream, with products like milk, dairy products, frozen desserts, and confectionery under its belt. The Rurban strategy has been formulated in an attempt to enhance the profitability of the company while addressing the rural population’s lifestyle and

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    Rural development is one of the most vital factors for a country to flourish. India is a nation with great landmass and many villages that lack basic infrastructure such as roads, schools, water, electricity, and healthcare facilities. Nestl Rurban Strategy is an initiative undertaken by Nestl India Limited to bring basic amenities to rural areas. The strategy aims to improve the living conditions of the rural population by providing them with access to water, electricity, and healthcare facilities. One of the main objectives of Nest

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    1. Nestle Rurban strategy: A competitive advantage to its global presence? 2. Nestl’s competitive advantage: 3. Key stakeholders: 4. Analysis: 5. Recommendation: 6. Conclusion: I have been Nestl India’s Global Head of Business Services (GBS) for the past four years, responsible for Nestle’s global business development and growth. Our team in India is one of our key operating units, consisting

  • Arete Research on Unity Software Joseph Pacelli Tonia Labruyere

    Arete Research on Unity Software Joseph Pacelli Tonia Labruyere

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    I’m writing this as the lead researcher of a project to help Arete Research improve its Unity Software platform to make it more effective for customers. We’re using the research we’re conducting to understand our customers’ needs and improve our product offerings. We’re working with a team of skilled experts, and it takes time and attention to detail to get the best results. But we believe that with more effort and effort we can turn our work into something meaningful. The research we’re conducting on Unity Software was

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    Tonia Labruyere is a Unity Software specialist, and her experience covers various topics like unity software development, unity video editing, and unity training. She has done her master’s degree in game development and holds expertise in Unity C# programming, which is her area of concentration. Her journey in the field of software development started in 2011 when she started with Unity 3D programming and was a passionate Unity enthusiast ever since. browse around here After gaining an in-depth understanding of the product and technology, she has created various Unity 3D applications from

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  • Optimalen Capital Malcolm P Baker Elisabeth Kempf Jonathan Wallen 2023

    Optimalen Capital Malcolm P Baker Elisabeth Kempf Jonathan Wallen 2023

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  • Purdue Pharma and the Opioid Addiction Crisis Frank T Rothaermel 2023

    Purdue Pharma and the Opioid Addiction Crisis Frank T Rothaermel 2023

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    The opioid addiction crisis is a global public health and social issue that has had a devastating effect on families and communities, in the US as well as internationally. One of the companies that have been largely responsible for this crisis is Purdue Pharma, a multinational pharmaceutical company. Purdue Pharma was founded in 1850 as the St. Louis Sewing Machine Company by Owen Roberts and John Martin. Purdue Pharma’s focus shifted towards opioids in the mid-20th century,

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    Kanwal Navigating Uncertainty and Building for Tomorrow Taj Ud Din Malik Nupur Pavan Bang Sougata Ray

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