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  • BackRoads Brews Shoes Running Out of Room Ian Dunn Cameron Brown

    BackRoads Brews Shoes Running Out of Room Ian Dunn Cameron Brown

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  • Introduction to Macroeconomic Eduard Talamas

    Introduction to Macroeconomic Eduard Talamas

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  • Linking Products and Consumers The Consumer Benefit Ladder Approach Marian Moore

    Linking Products and Consumers The Consumer Benefit Ladder Approach Marian Moore

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  • Launching New Coke Markus Christen 2001

    Launching New Coke Markus Christen 2001

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    2001, the year the iconic New Coke made headlines across the world — a bitter disappointment in the form of a refreshed, more palatable Coke. For months, millions of people waited for the launch, a rare occurrence these days in the fast-paced, ever-changing digital age. The Coca-Cola Company had to be quick — to save the brand’s reputation, to save their consumer’s trust — and they did it in a way that was different yet familiar — a return to classic and iconic

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  • Conducting a Performance Appraisal Interview Michael Beer 1997

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  • Starbucks Corporation Building a Sustainable Supply Chain Hau Lee Stacy Duda Lashawn James Zeryn MacKwani Raul Munoz David Volk 2007

    Starbucks Corporation Building a Sustainable Supply Chain Hau Lee Stacy Duda Lashawn James Zeryn MacKwani Raul Munoz David Volk 2007

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  • BeechNut Nutrition Corp A1 Lynn Sharp Paine

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  • Dollarama Inc Andre F Perold 2010

    Dollarama Inc Andre F Perold 2010

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  • De Dietrich Globalisation of a Family Business Hwee Hoon Tan Mahima RaoKachroo

    De Dietrich Globalisation of a Family Business Hwee Hoon Tan Mahima RaoKachroo

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  • Maybank Organisational Transformation Through Human Resources Fermin Diez Adina Wong

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    Maybank, an international commercial bank, operates in Malaysia, Indonesia, Singapore, Thailand, Philippines, China, Vietnam, and Australia. As an organization, it has always strived to become a global player. view publisher site In line with this objective, Maybank has implemented various transformation programs, including business process re-engineering (BPR), business integration (BIN), and business change management (BCM). However, these initiatives were more successful in the past, and Maybank has recently faced challenges in sustaining its efforts and achieving its strateg

    Marketing Plan

    Maybank’s mission is to bring joy to everyone through responsible banking and wealth management. By transforming its human capital through its Human Resources division, Maybank aspires to achieve its vision, which is to be the best customer-centric financial institution by 2020. The purpose of this marketing plan is to assess the readiness of Maybank’s Human Resources division to undergo a significant organizational transformation. Based on this analysis, recommend specific strategies to enhance the Human Resources division’s readiness for a significant organizational transformation linked here