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  • Bernd Beetz Creating the New Coty Geoffrey G Jones David Kiron 2008

    Bernd Beetz Creating the New Coty Geoffrey G Jones David Kiron 2008

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    German, Coty’s global beauty marketer, was the key behind the new Coty Beauty Group strategy that united its cosmetics, fragrance and hair care businesses under one corporate roof. With a $700 million global portfolio, the brand’s portfolio was becoming too fragmented to attract the necessary resources and focus. As a result, we were able to streamline the structure, align the corporate functions (marketing, R&D, finance and HQ, IT, legal) and accelerate the growth, profit

  • iyzico Fundraising in Emerging Markets B Marco Di Maggio Gamze Yucaoglu

    iyzico Fundraising in Emerging Markets B Marco Di Maggio Gamze Yucaoglu

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  • Getting into the Arena A Shelane Etchison Robert F White David Allen

    Getting into the Arena A Shelane Etchison Robert F White David Allen

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    – Brief overview of the article In the current global business environment, organizations often face a never-ending challenge in trying to adapt and respond to changing market conditions. This, coupled with the vastly changing nature of technology, means that the pace of business has increased dramatically, and has necessitated a shift in strategy to remain competitive in today’s market. A case in point is the successful establishment of a new luxury hotels chain in the United States by the Chandlers Hotel Group in the year 2017, which

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    In the past, NBCUniversal has been accused of having one of the lowest payrolls compared to its competitors. For example, in 2014, NBCUniversal’s lowest-paid employees, who work on its primetime and nighttime talk shows, earn only about $115,000 a year, according to reports by Variety and The Wall Street Journal. These employees are expected to be trained in just 12 weeks on a limited set of roles, and then thrown onto the job site without any formal training.

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  • GO Telecom Rebooting a Brand through Sales Transformation

    GO Telecom Rebooting a Brand through Sales Transformation

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  • Principles of Pricing Robert J Dolan John T Gourville

    Principles of Pricing Robert J Dolan John T Gourville

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