Sizmek Chapter 11 Surviving Walled Gardens in Their Ad Tech Empire Ayelet Israeli Danilo Tauro Sarah Gulick 2020
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– “Chapter 11 Surviving Walled Gardens in Their Ad Tech Empire” “Sizmek” is a Swiss-Israeli company, created in 2001 in Munich, and it’s well-known in the advertising and media industry, with a reputation of an independent, innovative, and creative company. In this case study, we’ll be talking about the challenges Sizmek faced when they launched their first public stock offer in 2014: a walled garden ad te
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In our 1st class Sizmek (Surviving Walled Gardens), we surveyed a few tech giants’ top management on ad tech. The tech giants were the winners of an industry contest where the top-scoring team received $100k. They did impressive and groundbreaking things: Sizmek (Small Media) – (2.5%) 1. Smart selling – for every deal, sell the lowest product with highest price. 2. No
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The ad industry is booming and getting bigger. But there’s a darker side to it, too. There are companies like Adjust and PubMatic, for instance, that operate so far beneath the radar that they might as well be in the walled garden. These companies provide ad-tech services to the platforms that run their own ads, and the players they serve, for a cut of the creatives. Then, when the ads are delivered and monetized, they pass the profit along to the platforms at whatever level of success they choose. This arrangement
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Case Study: How Sizmek Transitioned To Survive In The Walled Garden Era As a digital marketing and advertising tech company, Sizmek wanted to remain innovative and competitive in a fast-changing digital marketing landscape. However, they also had to confront a major challenge: the walled garden era. In the early 2000s, advertising agencies were reluctant to implement ad exchanges due to their perceived low ROI. To navigate this, Sizmek invested in technology
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“Chapter 11, Chapter 11, Chapter 11,” Sizmek was singing. A cacophony of voices. A blending of voices and images. click here now And the sound that went with it: that familiar voiceover of Sizmek founder and CEO David Parets, singing out his company’s 1999 mission to be “the world’s leading provider of direct access display and video advertising and media services,” with a new focus on TV and content for mobile devices. It had been three years since Siz
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In 2016 Sizmek faced significant challenges when WPP, the world’s largest advertising and marketing services group, acquired their competitor iboss for $102.4 million (about $134 million now) in January, which was followed by several restructurings and cutbacks at Sizmek in Q3 (October 2016) to manage costs and revenue. This was a major setback, and it seemed like the company had lost its mojo. It was also around this
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Sizmek’s business had grown rapidly since launching their innovative ad serving platform in 2011. They’d gone from 0.5 million global ad units sold in 2013 to 140 million in 2017 and a total of $331 million in sales by 2018. That’s a compound annual growth rate of more than 14% since their inception. But growth wasn’t easy. As I’d learned in previous articles, in order to reach and mon