The Rise and Fall of BlackBerry Deborah Himsel Andrew C Inkpen 2017
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BlackBerry is a Canadian technology giant. It has a long and fascinating history, and it’s one of the few companies that has managed to survive and thrive in a digital world that’s becoming increasingly dominated by mobile devices. The story of BlackBerry is a fascinating and timely one, and one that’s rich with lessons for those who want to survive and thrive in a rapidly changing marketplace. One of the first companies to develop a mobile device, BlackBerry had a remarkable run. It started as an
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Innovation is the backbone of BlackBerry’s business, from mobile security, which had been the leading industry, to more recently, secure messaging. However, despite the great success, the company faced a crisis when its once dominant market position began to erode. It has now emerged as a victim of its own success in the form of a 2017 acquisition by TCL Communications. This is the story of how BlackBerry found its identity in the years after its inception and rose from being a leader to its current state of
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BlackBerry’s decline and eventual sale to Research In Motion (RIM), a subsidiary of Canadian based company, is a great case study in strategic failure. The once legendary smartphone vendor, the maker of the QWERTY keyboard was founded in 1984 in Canada by a team of three, including Mike Lazaridis. BlackBerry’s innovation in 1999 through 2003 resulted in a massive market share. However, with the of Apple’s iPhone in 2
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I have a very personal experience about The Rise and Fall of BlackBerry. I used to be an avid BlackBerry user but since a few years ago, I stopped using it due to the poor performance and security concerns. Nowadays, I hear nothing good about BlackBerry. What happened? How did it come to the point of bankruptcy? Well, the answer is a combination of several factors: 1. Technical Challenges: The first problem was the lack of technical expertise in BlackBerry’s board and management team. They did
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“One of the most significant events in the computing industry in recent years was the decline of BlackBerry. The company’s share price halved in value after the U.S. Federal government decided that it was a security risk to use the BlackBerry for government business. The company was forced to lay off thousands of employees and close down several factories around the world. BlackBerry was left with assets that no one wanted, including a patent portfolio and valuable software technology. I remember when BlackBerry was the world’s top expert case
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BlackBerry was the most famous name in the mobile world until it was disrupted by its largest rival in the past 10 years: Apple (AAPL) The first iPhone was released in 2007, and since then, BlackBerry has seen its share of highs and lows, each a reminder of how difficult and long the climb to the top can be. This case study will explore the rise and fall of BlackBerry and provide some lessons that can be learned for those looking to achieve similar success. BlackBerry
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