Titan Raga Evolving a Watch Brand for the Changing Consumer Shekar Prabhakar Madhavi Lokhande Prasad A Naik 2015
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Case study on “Titan Raga Evolving a Watch Brand for the Changing Consumer”. I am an experienced business writer. I have worked with clients across various sectors, industries and geographies. In this case study, I will share my own experience as a brand manager for Titan Raga, where I worked in the capacity of product manager for a high-end watch brand (Titan Raga). Titan Raga is one of the leading watch brands in the country. It is owned by Titan Industries, the largest watch and jew
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In the first year of operation, Titan Raga is a well-known name in the Indian luxury and high-end watch business. It was launched in 2013 with a vision of being a market leader, an authority on luxury watches in India. Its mission was to bring the premium watch brands of other countries to Indian shores with the help of an innovative, state-of-the-art showroom with a 24-hour service. One year on, Titan Raga has made a remarkable achievement. It is
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In today’s ever-evolving consumer landscape, brand loyalty has become increasingly important. As technology and changing consumer behavior continue to shape the way we live our lives, consumers have greater purchasing power, expectations and choices. This has resulted in more brand engagement, brand loyalty, consumer behavior, which is leading to a plethora of brands that try to offer solutions. With this trend, comes a need to redefine what a brand can or cannot be. With consumer behavior and technological advancements changing at a rapid pace,
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The Titan Raga brand has evolved over the years, incorporating and adapting to the changing consumer needs, both in India and globally. The brand is a perfect example of how a well-executed marketing strategy can change a brand. For instance, Raga watches have been a hit in India for years, selling about 5 million units in a single year. However, Raga’s biggest success in India came in the early nineties when it started a “Saree” series of watches in collaboration with some prominent
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Case Study Solution Case Study Solution I wrote: Case Study Solution As the brand evolves to suit changing consumer trends, Titan is also adapting its Raga strategy in keeping with what the times demand. As the Titan Raga brand of premium watches for high-value customers grew into a billion-dollar business, the management changed its strategies. link Now the company is focusing on three strategic segments—Raga, Raga for the Globetrotter, and Raga for the Lifestyle Seeker.
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“Changing consumers: Titan’s response” I am Titan, the world’s best-known premium jeweler, and I live in your city. Every year, the Consumer Electronics Show in Las Vegas and the CES show in Los Angeles (both part of International CES) witness the launch of cutting-edge new products across various sectors. In 2015, as we look at these shows, it’s hard not to think of the “changing consumer.” Here are some consumer trends that might have