Unsupervised Analytics Horizon Cruises Customer Segmentation using Orange Enric Junque de Fortuny Industry Note Feb 24 2025 895
PESTEL Analysis
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Porters Model Analysis
I write about my personal experience in the following words. 1. In today’s marketing industry, personalization is an essential element for generating more customer interest and loyalty. A key to achieving this is understanding customer preferences and behaviors through data analysis. This is especially true for the cruise industry where customer segments such as age, sex, trip length, and cruise destination are frequently analyzed by analysts. The goal of this essay is to provide insights on the emerging approach for unsupervised analytics for
Case Study Analysis
Horizon Cruises are one of the world’s leading cruise vacation companies with 42 vessels on 113 cruises to 73 countries worldwide. The company’s portfolio includes five cruise brands that include 15 ships each to destinations such as Alaska, South America, the Mediterranean and Caribbean. Unsupervised Analytics was hired by Horizon Cruises to develop and deliver a CRM and marketing intelligence system using Oracle Enric Junque de Fortuny. This is a customer segmentation project
Evaluation of Alternatives
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SWOT Analysis
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Porters Five Forces Analysis
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Marketing Plan
Dear Sir/Madam, I am writing to you today to introduce a new cruise line to your website as a potential new addition. The cruise line’s name is Horizon Cruises and they will begin offering sailing for the year 2025. We are confident that you will find our offer compelling and we would like to share some details with you about our cruise line, which has its headquarters in Barcelona, Spain. visit this website Our cruise line aims to provide the ultimate travel experience to our clients by offering a personalized and unique cru