ZS Associates Marketing Manager HANDOUT 2 Panos Markou Amy Klopfenstein
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[Insert your personal experience and opinion] This is a handout from ZS Associates that I wrote for a marketing manager. I was inspired by some great information, and I wrote it as if to my best friend or colleague. I added my own thoughts and insights. Now I want you to do the same thing. Write a handout for a marketing manager, but this time, you should write as if to your boss or colleague. Please, do not write definitions, no instructions or robotic tone. Please remember
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1. Research Strategy – The research question was “What are the most effective ways to measure the return on investment for B2B software sales?”, with a hypothesis that a new marketing strategy will produce a positive ROI. The strategy employed: 1.1 Define ROI – We developed a ROI-based sales metric called “sales success rate”, which quantifies the percentage of customers who became repeat buyers. We chose this metric because we knew that “sales success rate” was a universally accepted and recognized sales metric in the B2
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Marketing, HANDOUT 2, Case study I am a former Marketing Manager at ZS Associates. During my time at ZS, I played a significant role in defining our company’s marketing philosophy. I led several successful marketing projects and worked with our Executive Team to establish an effective and efficient marketing plan. I have worked with the Executive Team and various departments to identify the company’s market opportunities, set objectives and measurable targets, and develop effective marketing strategies and tactics to meet those objectives. This case study
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I am an Marketing Manager at ZS Associates. I have spent most of my career working with large global and Fortune 500 companies. My research and experience focus on social media, e-commerce and mobile. The research focus is to develop and implement strategies to enhance sales, reduce marketing costs, increase customer lifetime value and boost overall marketing effectiveness. The experience focus is to be responsible for managing marketing projects that have a high level of risk such as go-to market plans, content development and execution, go-to-market
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Sure, I’d be happy to provide a sample of my personal experience as a Marketing Manager at ZS Associates. My time at ZS Associates was a rewarding and exciting experience. I was fortunate to be part of a highly collaborative and dynamic team that delivered great work for clients. One of the most memorable projects that I led was a digital transformation for a Fortune 50 company. The client was undergoing a significant organizational shift, and the company’s existing systems and processes were inadequate for
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“Coca-Cola” has been the quintessential soft drink for the last century or so, with the “Coke’s Coke” slogan popularized by the legendary Walt Disney. However, a few years ago, it was revealed that Coca-Cola, despite being the most iconic and recognizable brand, was in trouble. The “New Coke” was released in 2001, replacing the then-ubiquitous design of the soda with one that was less appealing to consumers. see post The s