Hypercompetition in Eretail Flipkartcom Arpita Agnihotri Saurabh Bhattacharya 2014
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1. Hypercompetition — a condition in which competitors are significantly more aggressive and willing to do everything to maintain their market dominance 2. Eretail — an emerging category in the retail industry where physical retailers are not dominant anymore. 3. Flipkart.com — a large Eretail player, with the most sophisticated IT infrastructure and operations. The world is undergoing a rapid transformation. The way people live, work, and shop is transforming. With the ongoing evolution
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In Hypercompetition, the environment becomes so intense that it drives e-retailers like Flipkart and Amazon India to outcompete their competitors. For instance, Flipkart’s strategy has been to acquire smaller competitors through strategic investments. Such an approach creates a large user base with diverse purchase patterns and enables Flipkart to build a strong retail infrastructure in the market. This chapter presents the main features and challenges of hypercompetition in e-retail, including how Flipkart successfully
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Flipkart is one of the best ecommerce sites in India offering online shopping with its huge collection of products. The company was established in 2007 by Sachin Bansal and Binny Bansal. Since then it has been striving to establish itself as a leading ecommerce site in India. Flipkart offers a vast range of products ranging from mobile phones to clothing and other daily needs. However, the company’s growth has been hindered by various challenges such as excessive competition, low prices and high costs
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In today’s highly competitive business environment, e-commerce has become a hotbed of competition. Online stores are competing with each other on price, quality, delivery, customer service, and promotional efforts. Flipkart, one of the largest e-commerce platforms in India, has taken the lead and has established itself as the hypercompetitive platform. However, what is the reason behind this competition? click here for more Is there something fundamentally different about the way Flipkart operates as compared to other e-commerce companies? The case study of F
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E-commerce is the most vibrant industry in the world today. In fact, it’s one of the fastest-growing businesses in the world today. It’s no wonder that some of the leading e-commerce companies are Amazon.com, Alibaba Group, Alibaba (Beijing), Alibaba (Shanghai), Alibaba (Hong Kong), AliExpress, Lazada, Amazon Prime, Flipkart, Axis Bank, Visa Inc., Mastercard Inc., and many more. go to my site These companies are domin
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Flipkart is a retailer of electronic products, clothing and accessories that have taken on the entire ecommerce industry in India in less than two years. It has been on a roll with more than a billion dollars in sales and has created unicorn valuations for companies like Flipkart’s $10 billion valuation by valuing each of the 130 million products that it sells on its site. Flipkart competes fiercely with India’s biggest online retailer, Amazon.com, with a very