Kodak and the Digital Revolution A Giovanni Gavetti Rebecca M Henderson Simona Giorgi 2004
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In 1978, Kodak unveiled their first digital camera, the Ektacord. 7 years later in 1985, they had sold 2.25 million of them, the camera had sold 3.6 million units. And 1991, in 20 years, their digital photography sales had more than tripled, from the Ektacord, which sold over 10 million units, to the digital cameras. Kodak had started using digital technology in 1981
Marketing Plan
A while ago I was in a marketing class and we had to make a marketing plan for a product that didn’t yet exist. I thought: “what if Kodak invents a digital camera?” That’s what the assignment said, so I made a plan for Kodak’s digital revolution. First, we needed to understand why the digital revolution had become so important. There was a wave of new technology entering the market in the 2000s, including cell phones, tablets, laptops, the iPhone, and the
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“Kodak is the largest camera company in the world. As of the latest quarter, it had sales of $5.1 billion. Kodak is a company that has been around for 135 years.” A Giovanni Gavetti “Now here comes a technology that has revolutionized the world. It’s called digital camera. We’re here to analyze the forces that have contributed to its growth and influence. I’m here to tell you what Kodak has experienced and the changes that have happened to it.” Rebecca
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In 2004 I saw the world in a different way after hearing the words of Giovanni Gavetti of Kodak’s, Rebecca M Henderson of Simona Giorgi. Two bright researchers from Stanford and Harvard respectively. my response They introduced a new technology which would change the way we see the world. They said that Digital technology will revolutionize the business and economic world. They explained the revolution in such a way that I can summarize their ideas and draw the general picture of the digital revolution in one sentence. I was captivated. This paper provides
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Kodak and the Digital Revolution: A Giant Case Study, Part 1 The following section is a detailed case study of Kodak, a leading company in the digital photography industry. This case study provides a glimpse into how Kodak has adapted to the digital revolution, their innovative products and marketing tactics, and their challenges and successes. Kodak (www.kodak.com) is a leading consumer and commercial imaging company, producing a variety of consumer electronics products such as digital cameras, still cameras
Porters Model Analysis
Kodak was a company famous for its cameras. Today it is best known as a digital media giant. Kodak (NYSE: KO) was born as a printing company in 1886. During World War II, when cameras became essential for war record-keeping, Kodak was forced to adapt. The company transformed into an industry leader producing film, cameras, and photographic supplies. In the 1960s, Kodak developed the first large-format digital camera. The company’s digital products this article