Digital Marketing at HBS Online Sunil Gupta Rajiv Lal 2020
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“Digital Marketing has become a crucial aspect in business today. It allows brands to connect with their target audience in a more direct, more efficient and more impactful way. HBS’ Online Sunil Gupta and Rajiv Lal delivered a fascinating, practical and insightful case study on Digital Marketing in an online format. I felt that I could learn much from their experience, both from their successful case studies and the practical application of digital marketing.” -Ashwini S In my case study I discussed the significance of Digital Marketing, its
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Digital Marketing at HBS Online Sunil Gupta Rajiv Lal 2020: I’ve been blogging about digital marketing (DM) for a few years now and I love it. read here I love the way you can measure the ROI (Return on Investment) on your efforts. I love the fact that I can turn a blind eye to Google and spend hours watching ads. I love the fact that you can be a student and use this tool. I love the fact that I can make money doing a part-time job as a fre
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Sunil Gupta’s article on Digital Marketing in the Porters Model Analysis at Harvard Business Review Online (2020) is about a great example of a successful case study. This case shows how a company can turn digital marketing into a business. The business is called PocketSense, and it helps people find interesting content for their phones (Apps). PocketSense is unique in that it is the only company to offer this service to users in a fully mobile and web-based application. The business has gained over 10 million downloads
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In 2017, in partnership with MIT Sloan School of Management, the Massachusetts Institute of Technology (MIT), Harvard Business School (HBS), and University of Chicago Booth School of Business launched a new online program. That year, it became HBS Online. Since then, HBS Online has become one of the world’s leading e-learning platforms, delivering courses in a variety of fields across MBA programs. The first course at HBS Online was digital marketing (MARK 451) taught by Marketing Professor Sun
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Digital Marketing at HBS Online Sunil Gupta Rajiv Lal 2020 Digital Marketing at HBS Online Sunil Gupta Rajiv Lal 2020 — the digital transformation is a major shift that has altered the world in which we live. Today, digital channels such as search engines, social media, and mobile applications have become the primary source of information, engagement, and transactional activities. To survive and thrive in today’s hyperconnected world, organizations need to leverage the power of digital marketing to
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As digital marketing becomes increasingly important for businesses today, it’s time to start thinking about how to use digital platforms to grow your brand. If you want to stand out from the competition, you need to focus on the most effective methods for reaching potential customers. One such method is content marketing, which involves creating and sharing valuable and engaging content to attract new customers and retain existing ones. But with so many content marketing options available, how do you choose which approach to use? In this case study, I will explore the methodologies of content marketing with my experience