Cisco Systems Managing the GotoMarket Evolution V Kasturi Rangan
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Throughout my extensive research, I found nothing that adequately addresses the evolving needs of an enterprise and its customers. The company’s market positioning as a network equipment and solutions provider was clear and well defined, and its positioning as a software-defined networking (SDN) leader was equally robust. However, I also found evidence of slow adoption and low customer satisfaction of its marketing message. To better understand what was holding the company back and how to improve it, I conducted a case study on Cisco. Cisco’s
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GotoMarket is a well-established e-commerce platform that’s become a key source of sales for most big online retailers. GotoMarket allows retailers to buy from 300,000 online merchants in the US, and it’s also integrated with Amazon, Apple, and Facebook. It’s a marketplace for all things digital—ebooks, digital cameras, mobile phones, etc. The Cisco Systems team, however, has been struggling to maintain control of the marketplace,
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Kasturi Rangan is one of the most prominent and visionary leaders in IT/Telecom industry. He is currently serving as Vice President and General Manager, Enterprise Products at Cisco. that site Kasturi Rangan is an expert in IT infrastructure, service provisioning, security, and business optimization. He has had a rich experience in leading and driving several successful transformations across the globe. Kasturi’s passionate drive and his exceptional ability to manage change and innovate are widely recognized within the industry. Kasturi Rangan
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“Cisco’s marketing strategy has always been at the forefront, but their innovative approach to managing a brand new market called “GotoMarket” has been a remarkable success. Cisco’s newest approach is an innovative approach to a disruptive new market, and Cisco’s innovative approach has been the key to its marketing success.” “GotoMarket” (http://www.GotoMarket.com) is a digital marketplace launched by Cisco. The company plans to move away
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Cisco Systems has always been known for its marketing strategy. It has been leading the way for decades. why not try these out However, it is interesting to see how the organization’s leadership is adapting the approach as technology evolves. Cisco’s recent decision to buy GotoMarket was a reflection of that. In my opinion, the buyout is a clever move, and it was a risky one. While it is too early to see how it will impact Cisco’s growth, I believe that it will. I have read some reviews on the news about C
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As part of the revenue management efforts Cisco is investing to modernize and upgrade its GM system. It is part of the larger portfolio of software and solutions that are changing from command-oriented management to a more dynamic real-time capability. As part of the move it introduced the GM4. This is an all-in-one solution for GM and is targeted at the mid to large enterprise segment. It is a powerful and flexible business system with advanced analytics to make business decisions. It supports multiple business and channel strategies
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Cisco Systems has always been a significant player in the technology market. Their focus on innovation and technological excellence has resulted in the company becoming a global enterprise. Cisco’s recent strategic moves towards GotoMarket have added fuel to its growth story. With a clear vision of transforming Cisco into a growth-hungry organization that can penetrate emerging markets worldwide, the company launched GotoMarket, a new sales and marketing organization. GotoMarket is designed to unleash a global growth-h