ShopCluescom Turning Logistics into a Competitive Advantage Anupama Prashar 2017
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“The logistics and transportation services industry is the most important segment for e-commerce companies globally. According to market research by Gartner, by 2020, the total value of the industry is expected to be 204 billion U.S. Dollars. The demand for faster and more efficient delivery systems is increasing at an exponential rate. The logistics industry faces an array of challenges, including growing customer expectations, shifting demographics, and a highly competitive market environment. To stay ahead of the competition, we need to focus on
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“Hey, everyone! Do you want to know about ShopClues.com’s strategy to turn logistics into a competitive advantage? In this case study, I will be talking about how the company did that in its business. Before we get into the details of how they did it, let’s find out how they are doing now. ShopClues.com is India’s largest online marketplace. The company operates on three pillars: discovery, discovery+, and last-mile delivery. ShopClues’s focus is to offer a one
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The Indian e-commerce market has taken off with a lot of excitement. It started off in the year 2009, with just a few players vying to make a mark. But today, as of 2017, the Indian market has grown to more than 50 billion US dollars, with e-commerce contributing to approximately 13-15% of the total consumer spending. ShopClues, an online retailer, had grown from being one of the most obscure online marketplaces to one of the leading ones
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1. Business Model and Customer Perspective – Competitors like Flipkart, Amazon are already selling on e-commerce platforms, which means there is intense competition in the Indian market. – ShopClues.com targets users who are looking for local products, so the business model is localized logistics. The company is looking to tap into the convenience of online shopping with the added benefits of proximity to the product. – According to the recent research by eMarketer, in 2016, e-commerce sales in India are expected
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“We all know the phrase “competition is a friend” or “competition is competition”. However, very few companies have turned this adage into a competitive advantage. “ ShopCluescom is one of the prominent examples of turning competitive advantage into success. you can check here I used the concept of BCG matrix for this analysis. Homepage The company has created a value chain for retail e-commerce, and the key components of this value chain are: 1. Logistics: Logistics is the backbone of the e-commerce business. ShopCluescom has built
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As mentioned in the given material, ShopClues is a successful online retailer, founded in 2010. The company’s growth story began in 2011 when ShopClues.com received its first funding of Rs. 50 million from venture capitalists (VCs). After this funding, ShopClues began to launch brick-and-mortar stores, and within two years, it had a network of 50 physical stores. In February 2013, ShopClues raised another
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Title: ShopClues.com: Turning Logistics into a Competitive Advantage Abstract: ShopClues.com has set the bar for e-commerce logistics by leveraging 40,000+ logistics partners, which have been operational for more than 10 years. The company operates at a cost of around ₹ 2 crore a month, and their expenditure on logistics for a particular delivery is a mere ₹ 2.4 lakhs. This results in substantial cost savings and an