Fabindia Experimenting with Shared Ownership Devanshi Agarwal Shubha D Patvardhan
SWOT Analysis
Fabindia’s ‘Share, Share and Share again’ is a new brand campaign by Fabindia, one of the Indian luxury goods and fashion house, launched by the owner of Ananda Group, Mrs. Deven Chand. The campaign emphasizes the ‘Share and share again’ principle of sharing to create brand loyalty, and promotes Fabindia’s products as a ‘living brand’. Fabindia’s share offering has been a hit since its launch, with more than 15,000 shares being sold within
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My company Fabindia has announced a new initiative for the rural segment—Shared Ownership (SO). This model will make Fabindia a sustainable enterprise by tapping the potential of rural entrepreneurs to grow and sell our products. click for source Fabindia will work in partnership with the entrepreneurs for manufacturing, marketing and distribution of our products. We have a unique model here, a shared ownership model. As a start-up company, Fabindia believes that this model will help to make our rural customers feel they are part of our family
Case Study Analysis
Fabindia’s experiment with shared ownership has gone beyond the concept of “sharing” and made it a reality by enabling buyers from 35 countries to own a piece of the brand. Fabindia’s global customer segment is spread across Asia, America, Europe, South Africa, South America and other countries. “Our customers buy Fabindia products from our global websites for different reasons – as they want to own a piece of the brand, enjoy the exclusive access, to the design, technology, and marketing, or as a loyalty offering,”
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[Page 1] Fabindia Experimenting with Shared Ownership Devanshi Agarwal Shubha D Patvardhan Fabindia is a retail chain that specializes in fashionable and high-quality apparel. It is one of the leading apparel retail chains in India and operates 335+ outlets across 40+ states. The company is owned by the Fabindia Foundation which was established in 2002 by the late Gurmeet Singh. Fabindia is
BCG Matrix Analysis
In 2003, Fabindia launched a unique business model for sustainable and profitable growth called ‘Share & Make’. you can look here Under this model, customers are encouraged to own a share in the company and contribute to its growth. Fabindia has achieved impressive growth since the launch of this model. Today, Share & Make comprises 58% of the total revenue of Fabindia, and customers account for 53% of sales. In fact, Share & Make constitutes more than 80% of Fabindia’s total
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“I have been thinking about Fabindia’s experiment with sharing ownership. While they had introduced a new line of home decor products recently, I’d like to see if this will actually help their bottom line. The of shared ownership seems to be their way of making the products more accessible for customers, without reducing the profitability of their core business. It can be a smart way for Fabindia to reach out to customers who might not necessarily be ready to shell out large amounts for home decor products. It can also help Fabindia to stay competitive in a