Saxbys Coffee The Latte Dilemma and a Quest to Improve Service Neha Mittal
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I used to think it was the coffee itself that made a latte bad. But then I realized that it’s the way it was brewed. A cup of hot water spiked with ice water on the bottom and tilted just enough to keep the ice at the perfect consistency didn’t taste right. It wasn’t the hot water that made it bad, nor was it the ice. It was the spigot that froze the water, turning the frothy water into a frozen milkshake. In our latest attempt to improve our service, we
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This is a case study I wrote about a successful marketing campaign I participated in for a coffee shop in my city, “Saxbys.” I had been writing a blog post about the marketing tactics used, and in my writing, I realized the story’s potential as a great case study. The more I wrote about the campaign, the more I felt that “the story” (in my mind) could be elevated. It was a hot, summer day in July when I stepped into Saxbys for the first time. I was excited to see all
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Saxbys coffee is not your regular coffee chain, but a coffee house that offers a unique coffee drink called a Latte. learn this here now Although there is a growing number of chains that offer this drink, not many of them offer a perfect Latte. So, I decided to create one with my latte creation; namely, a better Latte at Saxbys. Why Do I Love This Latte? The first reason why I like this Latte at Saxbys is the quality of coffee. When I visited my favorite Saxbys café, I was greet
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I am an experienced coffee connoisseur and can speak on the subject with conviction. My personal experience with Saxbys, a famous coffee chain, is worth sharing. At Saxbys, customers are greeted warmly by a friendly staff who take time to chat and know them by name. However, when it came to ordering a latte, I encountered a significant obstacle. As per the restaurant’s standard process, I placed my order on my mobile app and was promptly taken through the process of swiping my credit card, placing my
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Lately I have been a lot thinking about the coffee industry. There is so much happening, and it’s all quite confusing for the consumer. So much is made about the coffee bean (which is a bean), the roaster (which is a person), the coffee machine (which is a huge machine), and the drip coffee machine (which is a machine). However, it is not that simple, and I want to explore this. Specifically, in today’s blog post, I want to discuss a very strange coffee story. There is a restaurant chain called
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It’s a famous quote that everyone loves to hear, “Be yourself” says Ernest Hemingway. This quote perfectly defines my journey with Saxbys Coffee. I never wanted to work for a corporate company that doesn’t believe in being yourself. To me, a “self” meant being genuine, honest, and authentic, and not playing the role of a sales person. It is the most crucial moment for the people who aspire to have a career. I had applied for several entry level positions at Saxbys Coffee, and it