Vodafone in Japan A Juan Alcacer Mary Furey Mayuka Yamazaki 2010
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– In 2010, Vodafone Japan has sold 370 million subscriptions to Samsung, LG and Sony Ericsson. This was the largest sale of mobile phones in Asia (by the end of June 2011, Samsung was at 184 million).- 40.6% of all Japanese people are on Vodafone’s mobile contracts. But in the end of 2010, 22.8% had opted out (due to high price, data or handset
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Vodafone (formerly known as British Telecom’s (BT) network division) entered Japan’s mobile communications market in 2001. It was not the first operator to do so, but its strategy for penetrating the Japanese market was innovative and successful. Unlike most of its Japanese counterparts, Vodafone went head-on with the government, and won support from both business and public opinion. The first step towards Vodafone’s entry into the Japanese mobile communications market was the launch of its V
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Vodafone, a global leader in telecommunications, entered the Japanese market in 1993. It was established by John Birtwistle, Mark Thompson, and Adrian Swanborough. Initially, Vodafone struggled to gain a foothold in Japan, due to various barriers and opposition. Competitors: Orange Japan is the largest Japanese mobile phone provider, offering both GSM and UMTS networks. SoftBank Mobile Japan is the second-largest player with around 17.
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1. Adopted an innovative approach: Vodafone in Japan embarked on a new approach of developing a customer-centric brand strategy. This approach focused on creating a unique selling proposition that resonated with Japanese consumers’ needs and desires. The strategy was successful, as Vodafone Japan’s brand equity increased from 5% in 2006 to over 40% in 2010. 2. Conducted extensive market research: To develop a comprehensive understanding of the Japanese market,
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A Juan Alcacer (2010) Vodafone in Japan A case study. This case study on Vodafone in Japan analyzes how the company performed and how it gained the trust of the Japanese consumers. Vodafone was one of the pioneers in the Japanese telecom industry, and in the early 2000s, it was recognized as the biggest mobile provider in the country. At that time, Vodafone’s business was primarily focused on fixed-line customers, but in
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“Brief history of Vodafone’s entry in Japan. Vodafone’s entry into Japan in 2001 as an emerging market was the initial entry of Japan for Vodafone’s global business. It was a turning point in the history of the company, as they faced intense competition from the Japanese telecom giant, NTT DoCoMo. The entry was met with initial difficulties due to language barriers and cultural differences. However, as time progressed, Vodafone started to gain traction in Japan. Their
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[Image: Vodafone Logo] Vodafone Japan was a joint venture between Japan’s largest telecommunications company NTT Docomo and Vodafone Group, and was launched in 2001. By 2004, it had 3 million customers, and by 2007 it had reached the level of competing with the established Japanese mobile operators such as Softbank, NTT and KDDI. In the mid-2000s, the Japanese mobile phone market was very