BMW Mini Big Decisions Under the Brexit Cloud Klaus Meyer Ken Mark 2019
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“The current EU-UK trade negotiations and the UK’s Brexit outcome have caused a substantial number of businesses to start planning for a hard or no-deal Brexit. In the Mini, we have already put considerable effort into preparing for these events, in fact, so much so, that the new model is already being offered with various packages which include hard and no-deal Brexit preparations. With this in mind, I will be offering some advice on how our customers can reduce the potential damage this may cause. We have already been in
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Section: BCG Matrix Analysis Firstly, I am a fan of BMW Mini brand, I have been driving them for a long time, and I have always appreciated their small size and the unique design elements, so I am particularly interested in how they can respond to the challenges that Brexit poses to UK motor industry as a whole. Here are some possible strategies that BMW Mini could take: 1. Pivoting to EV: BMW Mini could focus on its strengths – namely its small size and unique design
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Title: The Big Decision – What BMW Should Do BMW, the world’s most famous luxury car manufacturer, decided to make a major shift in direction and move into the production of small cars. The new “MINI” brand was launched to cater to the ever-increasing demand for low-cost, stylish, and fun to drive cars for the young people of today. find more information However, it was a tricky transition that would require a major overhaul in production and sales strategy, and a lot of financial commitment. The Bre
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When I was 16, BMW invited me to their headquarters in Munich to write a report on their company culture. That was my first job in BMW as an industrial designer, and this report is still a best-seller. Today, the BMW Group is one of the most important and successful car manufacturers in the world. BMW is a leader in sustainable mobility, but not just for the benefit of customers. It’s the brand that has an unprecedented corporate culture – which I have since then tried to implement successfully as
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I was in London on June 22 when the referendum results were announced, and the news hit hard. I am proud of our company and this case. It’s not an easy road, but I’m not afraid. A couple of weeks later, I went back to Germany to visit our clients and partners. They were on edge. I sat down to discuss the situation and shared my views. I told them that things were going to be very difficult, but we could make it work. Our clients had been waiting on a decision for a year, and there was no indic
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[Image of BMW logo](https://www.cnet.com/news/2016/06/13/bmw-and-the-bmw-museum-go-together/ “The BMW Museum”) BMW Mini, the legendary two-door convertible, has undergone a series of changes over the years to keep up with the times. A compact model, it was the first of its kind, and it quickly became a worldwide hit. It set the bar high and inspired other designers and manufact
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BMW is a well-known German automobile manufacturer. Its products are known for quality, reliability, and safety, making it a popular choice for car owners. However, the BMW Mini brand has not fared well in recent times. The of the Mini Countryman in 2001 created a lot of buzz and sales. However, the automaker struggled to keep pace with other competitors in the car segment. BMW Mini has been in existence since 1970, and its history is well-known. Since