Viacom18 Creating a Sustainable Streaming OTT Business in India Mohanbir Sawhney Debutta Choudhury
Marketing Plan
“Viacom18 is one of India’s largest content providers, with a rich portfolio of content and distribution channels. Over the years, the company has transformed from a traditional media business to a digital and an OTT business. In 2021, the company launched its OTT platform – Viacom18 Movies on YouTube TV in India. In this report, we’ll take a look at how Viacom18 has adapted to this new model, while maintaining a strong focus on content development and distribution. 1. Trans
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I would be happy to talk about the newest trend in the media and entertainment industry, the creation of a sustainable streaming OTT (Over-The-Top) business. As you know, in India, the streaming OTT business is in its early stages, and it’s only growing by leaps and bounds. index But, we also need to note that we’ve seen the rise of subscription-based television (SVOD) platforms like Netflix, Amazon Prime, Hotstar, and many others. It’s an excellent way to offer our
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– A great case study: Viacom18’s Streaming OTT Platform — a great example of how to succeed in the OTT space. – Analysis of the challenges they faced and strategies implemented to overcome them: – Strategy: Viacom18’s “Play” Strategy: – A multi-platform offering, including an app, web-based platform, and cable and DTH platforms (the “Play” name was borrowed from the American channel MTV). – The goal was to offer an aggregated portfolio of quality content, including
Porters Model Analysis
Viacom18 is a multinational media and entertainment company which is headquartered in Mumbai, India. It’s been a leader in the Indian entertainment industry for several decades. As per data by TRAU, they have more than 10.2 million monthly unique users, which accounts to 50% of the total monthly active users (MAUs) in India. you can try here Viacom18 is one of the world’s top entertainment companies which include TV channels, digital platforms, music labels, and production companies.
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Case Study: Viacom18, a leading entertainment company based in India, has set a target of becoming a sustainable, profitable, and valuable media and entertainment entity. The company’s streaming OTT business is growing rapidly with over 100 million registered users, 35 million premium subscribers, and over 150 million video downloads a month, as of April 2019. Viacom18’s offering has a diverse mix of programming across categories, including English entertainment, music, news, kids,
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Viacom18 is the Indian arm of Viacom, a global media and entertainment conglomerate based in New York. It was founded in India in 1998 by Akshay Jain, Mukesh Chandra, and Joginder Chhabra. Viacom18 is today one of the largest media companies in India, with an expanse of content creation, broadcasting, and distribution. Here are some of the sustainable ways that Viacom18 is creating a successful OTT business in India: 1. O