AccorHotels and the Digital Transformation David Dubois Chae InYoung Joerg Niessing Jean Wee 2016
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AccorHotels is a major global hotel chain with 581 properties in 92 countries worldwide. It is owned by a Singaporean state investment company, GIC. AccorHotels started its digital journey in 2011, driven by its CEO George Tole, who stated that it would have a “big digital bet”. The AccorHotels digital vision is based on creating a global digital platform to connect suppliers, developers, hotels, restaurants, and travelers. According to the CEO, “A digital platform enables
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AccorHotels is an international hotel chain based in France. It operates 3,700 hotels, including 2,100 luxury hotels (according to its website). Since 2001, it has been using the “hotelkommander” web-based software system. The system was introduced to provide room reservations and other online services for hotels. In 2011, AccorHotels started the digital transformation of its services, which involves moving to a cloud-based software system that’
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Today, we are witnessing a significant transformation in the hospitality sector. The market is evolving into a digital space, driven by mobile, social media and Internet-enabled devices. The transformation is led by a new breed of hotel owners, operators and franchisors who are embracing digital channels and technologies to drive new business models, increase revenue, improve guest experience and drive customer loyalty. However, the transformation is not linear. AccorHotels is a global player in the hospitality sector with over 4,000 properties in
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AccorHotels is a globally recognized hotel company that is experiencing tremendous growth and changing its operations and products. content In 2012, the company underwent a transformation, led by its chief executive officer (CEO) François Bassel-Bona. As part of this transformation, AccorHotels is undertaking a digital transformation that involves the following five strategic pillars: 1. Transformation of its infrastructure and processes, aiming to become a digital company. 2. Digitalisation of the company’s products, services,
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David Dubois, Chairman and CEO of AccorHotels, was interviewed by Jean Wee, CIO of Hilton Worldwide and former president of Delta Hotels and Resorts. When we ask our executives about the future of the world’s largest hotel company, we rarely find anything less than hype. In 2015, Dubois spoke about “digital” as a word. his response Dubois said in a CNBC interview “Digital is now an operational requirement for us, not just a strategy.” However
PESTEL Analysis
AccorHotels is the biggest hotel operator worldwide, with a wide-ranging range of properties, in different locations around the world. It comprises of around 600 hotel brands, and in 2016, its revenue was approximately 45 billion euros. Its operations are spread over six continents, including Europe, the Americas, Africa, and the Middle East. This report aims to study AccorHotels and its digital transformation. This study includes an analysis of the PESTEL framework (Political, Economic,