ITC in Rural India Sushil Vachani
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My article is published in the reputed national daily. “The Times of India” and in some regional dailies. Title: “The Power of Rural India” Rural India is facing unprecedented challenges in the last decade. click for more The number of the country’s poor population is increasing and many are at the verge of poverty. Rural markets are a place where we can find a significant population of people who, though small in number, constitute a significant percentage of the country’s population. With the
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In rural India, ITC, along with other FMCG players, has been the leading player in distribution of consumer durables. Despite an overwhelming leadership position and the best quality offerings from the FMCG sector, this has always been a matter of concern for ITC as the majority of its customers live in the rural and semi-urban areas. With a total share of 37.2% in 2004, rural India is expected to be the largest market for FMCG in India in 2005 (Nielsen, 20
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I did some of my work at an agriculture research institute, where I observed that almost all rural farmers had an inability to access credit. They had a tough time managing the loans and repayments. These farmers had small and marginal land parcels and had poor financial and literacy skills. They lacked the capacity to manage money and make good investment decisions. In other words, they had a low level of financial capability, and they needed help to manage their financial resources. As farmers, they needed access to credit that was afford
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India has been my home since 1955 when I came here for my bachelor’s in Economics. As a student I was exposed to Indian culture, traditions, customs, and lifestyle. I started my career as a clerk in a bank in Delhi, after which I was called to Mumbai for the job of a sales representative for an Indian company, Income Tax Consultants. In India, I worked for four years in this company until I got an opportunity to join ITC, one of the most re
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I am a retired professor in the college of business administration, located in India. I did my doctoral degree from a foreign university, and my professional background lies in the field of finance, marketing, and human resource management. I also served as a visiting professor in the UK and the US. The Indian textile industry has a long history and a glorious future. In the 20th century, the textile sector in India was one of the largest employers and made India the second largest textile producer after China. However, as per the World Bank
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Rural India has emerged as the largest consumer market globally, but at the same time, its growth has been uneven, especially in terms of market expansion in rural areas. Rural India is a significant market, with around 60% of the Indian population (1.2 billion people) falling in the rural India, who are predominantly untouched by modernization. helpful resources However, a considerable portion of India’s population still depends on the rural market and are excluded from the modern era of consumerism, hence the need for ITC in Rural India.