Birla Opus Disrupting the Indian Paint Industry Gunjan Dandotiya Barnali Chaklader
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Gunjan Dandotiya, Founder, Birla Opus – In this exclusive interview, Gunjan, Founder, Birla Opus tells about the disruptive move to the Indian paint industry and its effects on the entire business chain. Briefing of the interview: Birla Opus is a company that has made a significant breakthrough in the Indian paint industry by introducing innovative products and services. Birla Opus is an amalgamation of two of India’s largest paint manufacturing companies—Tata Infrastructure
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Birla Opus Paint, a leading brand in India, has disrupted the industry by developing a brand new concept of “Intelligent Paint” which is environment-friendly, non-toxic, and has a better coverage. The new product has replaced the traditional paint and has taken the Indian market by storm, and now the industry is talking about it. This innovative product is designed by a team of engineers who have researched the chemical composition of existing paints and identified the defects of them. The chemical composition of traditional paints contains vol
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I am Gunjan Dandotiya Barnali Chaklader. I am a fourth-year Bachelor of Commerce student pursuing my Bachelor’s degree in Commerce from Punjab University, Chandigarh. I completed my schooling from St. Peter’s School, Jalandhar, and my higher secondary from St. Peter’s School, Chandigarh. I’ve always had an interest in marketing, which was encouraged by my teachers. Growing up, I used to watch my father
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In India, the painting and painting industry is considered a traditional one. It is heavily dependent on traditional materials, manual labour, and traditional artistic techniques. The Indian paint industry, however, is undergoing a major disruption. Birla Opus, a diversified Indian multinational, has introduced an e-commerce model that provides a complete digital solution for painting and printing. It has disrupted the traditional industry with its online platform and revolutionized it. With the growing popularity of online shopping, painting is now one of the most preferred modes of entertainment. Indians have started using
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Birla Opus is an Indian paint manufacturing company. Founded in 1890, it is one of the oldest manufacturers of paint products in the world. Currently, the company operates in 35 countries and employs over 150,000 people. Birla Opus is known for its high-quality, innovative paints. Its range of paint products includes primers, paint varnishes, and water-based enamels. It also offers technical assistance and painting equipment to the industrial and commercial sectors.
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In the Indian paint industry, the market was dominated by traditional players with established brands that offer quality and reliability at reasonable prices. However, in recent years, there has been a rise in startups, some of which have been making their mark with new product offerings, innovative business models, and technological advancements. One such startup is Birla Opus, founded in 2016, that is revolutionizing the Indian paint industry by providing premium and eco-friendly paint solutions for end-users and professionals. pop over to these guys Birla
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Birla Opus Paint is a pioneer and market leader in the Indian paint industry and it’s a big disruptor. The company’s mission is to revolutionize the Indian paint industry by making it efficient and affordable while ensuring quality. Birla Opus Paint is the first and foremost to adopt e-commerce, digital payment solutions, and social media marketing in Indian paint industry. The company was launched in 2001, and till date, the company’s products and solutions have touched the lives of millions of households
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Gunjan Dandotiya Barnali Chaklader I was surprised when I heard Birla Opus’ name, they are a reputed name in India’s paint industry. This company has disrupted the market by launching a new brand “Vivitar” in the market recently. The reason is their focus on the ‘growth’ mindset. Vivitar has disrupted the Indian Paint industry by introducing new products in the market, bringing change and providing products which are different from others. As per the research,