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    Naked Wines, founded in the UK in 2006, is a pioneer in the wine selling e-commerce business. While others in this business rely on an overwhelming storefront presence, Naked Wines has a website that provides an intimate and personalized shopping experience for wine lovers. Their mission: To “Make the best wine a regular, everyday thing.” Their approach to selling wine is unique in the retail world: It allows customers to buy wine by the case. In fact, they