Proklean Challenge to Expand in the B2C Market Anjali Chopra Sandeep Puri Aparna Pandey Raman Ramachandran

Proklean Challenge to Expand in the B2C Market Anjali Chopra Sandeep Puri Aparna Pandey Raman Ramachandran

Case Study Solution

Sep 2019 (Lonely planet) — Proklean, an online beauty platform, is offering a ‘first come, first serve’ discount to its loyal customers. To celebrate the launch of its new website, the online beauty retailer is offering a 15% discount to all new customers. The offer will be available on all products including skincare, hair, makeup, and wellness. The discount will be applicable for both the existing and new customers for all products. Proklean challenges the traditional beauty market by

VRIO Analysis

I love Proklean Challenge and its unique products, and I was excited to try it out in its B2C market expansion phase. Based on the passage above, What are the risks and opportunities in expanding Proklean Challenge into the B2C market, according to the passage?

Recommendations for the Case Study

Anjali Chopra Sandeep Puri Aparna Pandey Raman Ramachandran Chapter 1 – – Provide an that includes an overview of Proklean Challenge and how it has impacted the fitness industry in India. In the Indian fitness market, Proklean Challenge has emerged as a leading brand that offers a wide range of products to cater to the various needs of fitness enthusiasts. Its products range from fitness bands, gym bags, resistance bands, work

BCG Matrix Analysis

I have witnessed the Proklean Challenge’s (a new sports gear and accessories manufacturer in India) growth in the B2C market over the last few years. Their products are designed for sports enthusiasts, and they have gained popularity among the sports enthusiasts in India. Proklean Challenge is the brainchild of Anjali Chopra and Sandeep Puri, the entrepreneurs who believe that sports enthusiasts are looking for affordable and stylish sports equipment. Their products are designed and engineered by experts in

Problem Statement of the Case Study

Proklean is one of the oldest and trusted cleaning products for households and commercial spaces. But as the market shifted, we found a significant gap in the targeted customer demographic of B2C. The product, used in daily living, was now mostly distributed at home and business premises. We found a need to reach out to the broader audience and expand our B2C portfolio. Our study revealed that B2C marketing is expensive, time consuming, and requires a different kind of marketing strategy. We also observed that we needed

Financial Analysis

In 2021, we began the process to expand the Proklean Challenge B2C market by selling and promoting our Proklean Nutritionals product on different platforms. Our objective is to provide high-quality sports nutrition products to the people of India, making them more confident to participate in sports activities. website link The objective is to build a strong brand image for Proklean Challenge across multiple platforms. Firstly, we will focus on selling our product online on leading e-commerce platforms like Flipkart, Amazon, and