SafeGraph Selling Data as a Service Ramana Nanda Abhishek Nagaraj Allison M Ciechanover 2021
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SafeGraph has developed a new solution to “predict and manage network risk”. This is a critical challenge in today’s networked environment: insecure networks, hackers, vulnerable endpoints, malware, and other threats are constantly evolving. straight from the source As a result, network managers struggle to predict when a security incident might occur and how to mitigate it efficiently. SafeGraph’s solution provides a single source of information, and allows network managers to assess their security posture and take necessary corrective actions in a cost-effective, transparent way
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I have been working at SafeGraph for almost two years. My role is in the SafeGraph Marketing department which helps SafeGraph’s data services to go to market, as well as marketing the SafeGraph platform itself. My team is focused on growing the SafeGraph business, which is SafeGraph’s second line of business after the SafeGraph product itself. My current responsibilities include building new partnerships, marketing SafeGraph’s analytics as a service offering to industry professionals, and driving market growth by selling to existing
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How have SafeGraph, a startup based in San Francisco, successfully entered the data as a service (DaaS) market and gained traction with their offering? 1. Product Strategy: SafeGraph launched their product by focusing on providing comprehensive data in real-time for their clients to analyze their business’s digital presence and customer’s behavior. SafeGraph uses data from their clients’ public social media data, Google Analytics data, social media, web analytics, email engagement data, and other digital data. This allowed SafeGraph
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– An article from The New York Times in 2016: SafeGraph: GPS data seller sells its data as a commodity. – An interview with SafeGraph Chief Technology Officer Abhishek Nagaraj in the same year. – An interview with SafeGraph CEO Ramana Nanda in the same year. Motivation and value proposition: Adoption of SafeGraph’s data as a service (DaaS) allows organizations to gain real-time insights into customer behavior without
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The world is getting more digital and SafeGraph is the digital data monitoring platform offering the latest real-time data on Internet usage. It offers a single point-of-access for tracking and analyzing web usage by individuals, organizations, and governments around the world. check here It is the only data that spans from mobile to social media to IoT and everything in between. Target Market: The target market includes: – Companies that want to monitor Internet usage to optimize operations, reduce costs, prevent fraud, enhance marketing campaigns,
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“How SafeGraph Selling Data as a Service Is Revolutionizing Business” [ or graphics] As a leader in the industry, SafeGraph is pioneering a new revenue model for big data. A company is often stuck with its “big data” and is unable to analyze it without the help of analytics professionals, making data-driven decision-making an unattainable dream. SafeGraph offers a platform where organizations can license access to this previously “closed” data for business purposes, allowing them to get valuable business insights,
Alternatives
In this paper, I propose a new data acquisition method for analyzing geographical and social data based on the use of a new data collection instrument called “the SafeGraphs” instrument. These SafeGraphs are devices that measure the amount of airborne radioactive material and provide real-time, continuous, and accurate measurements of radioactive material emissions from various sources at the ground level. SafeGraphs can be deployed at the ground level using a combination of wireless sensors, cellular base stations, WiFi, and other radio wave sources to provide near-