From Leaf to Cup Hwa Gung Teas Journey in Preserving and Transforming a Familys Legacy Mandy T Tham Sin Mei Cheah HsiMei Chung

From Leaf to Cup Hwa Gung Teas Journey in Preserving and Transforming a Familys Legacy Mandy T Tham Sin Mei Cheah HsiMei Chung

PESTEL Analysis

Hwa Gung Teas is a specialty tea shop owned by my late grandfather, Cheah Thye Cheah. It has been in business for over 35 years now, specializing in the exportation of quality tea leaves. His vision was to produce high-quality teas from the finest, organic, and freshly picked tea leaves from the tea plantations in India, Sri Lanka, and Taiwan. With years of experience in the industry, he has made his business a household name. The story of Hwa Gung Teas began when

BCG Matrix Analysis

Taste a cup of tea and there is a story that is waiting to be heard. Every cup contains history. From the first batch of tea leaves that were sourced from the estate’s own organic tea gardens in Malaysia, a rich cultural story unfolded. A story of the Hwa Gung family that had lived in the same village for generations. This tea, a combination of Malayan and Assam tea, was made by the Hwa Gung Tea factory, which had been passed on for generations, in a small village in Malaysia

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I have witnessed my father’s commitment to preserve and transform his family legacy, which dates back to the 17th century. Growing up, I was fascinated by the stories he would tell me of the intricate process of tea production from raw tea leaves to the perfect cup. Over the years, I realized that preserving this legacy was my calling. I spent countless hours immersed in the tea world, and have even become a member of the Tea Alliance, an organization that works to preserve the traditional tea farming practices. My

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In 1978, my husband’s father started a tea business, producing Hwa Gung tea, a unique Chinese tea. It was a family-owned enterprise with a strong focus on quality, heritage, and tradition. For many years, it was one of the few green tea production and exporting companies in Southeast Asia, where Hwa Gung tea is known for its healthy properties and high antioxidant content. Our business grew and expanded, and now Hwa Gung is exported to more than 40 countries, with annual

Case Study Solution

Hwa Gung Teas is a family-owned tea company. We are proud of our roots as a Hakka tea business, established in 1916. great post to read Our family has been producing Hakka tea for over a century. But we also understand that business is business, and as a family-owned company, we must find ways to adapt to the ever-changing tea industry, and remain competitive while preserving our core values of quality, taste, and tradition. In the early years, we operated under the name, Yip Sing Tea Factory

Problem Statement of the Case Study

“Hwa Gung Tea, a specialty Chinese tea, is celebrated throughout Chinese tea circles. Its origin lies in a time when the Chinese were more spiritual and thought that drinking tea brought health, enhanced mental clarity, and helped keep an open mind. Hwa Gung Teas has been passed from generation to generation, and there are a few families that have practiced it for generations. My family is one of those families. My grandmother was the head of the tea house in town. She would wake up at 3 in the morning every

Porters Model Analysis

I grew up in a family that cherished the tea culture in Singapore. My parents started their business back in the 1980s and it was my grandfather’s dream to make it a profitable business. The Hwa Gung Tea Group was started with a grand vision and hard work. The group’s tea product range was initially focused on selling the finest high-quality matcha and traditional black tea, and gradually, the business grew. To meet the growing demand for their products, we had to move to larger facilities in the early