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“The company culture of British Airways is the “Fly. Sleep. Do” culture which was established during the 50’s by its chairman, Douglas Bush. In other words, employees are expected to work to their best in a highly competitive and demanding environment with strict about flight and sleep schedules. This, in turn, creates stress and anxiety among employees, which is often accompanied by a sense of apathy and lack of creativity. But then, something had to change. To do so, we need to understand why this is

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John P Kotter, in his bestselling book “The Four Disciplines of Execution,” explains the fundamental principles of execution. This principle emphasizes “how” the organization works (and can be executed). There are a number of things that are essential to a successful execution of an innovative idea, so a great deal of effort has gone into creating a strong culture that supports the right behaviors and encourages innovative thinking (the “discipline”). When we talk about innovation and the “new” at British Airways we are talking about “what” we