Category: Harvard Case Study Solution and Analysis

Scentsational shift Exploring a repositioning for EQUIVALENZA Albert Valenti Inigo Gallo Maria del Mar Puigferrat

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1. Identify the PESTEL analysis – Political – Political: Economic, Social, Technological, Environmental, Political – Strategic – Marketing, Operations, Sales, Supply Chain, Finance, Strategy – Sectors – Fashion, Luxury, Home Furniture, Home Accessories, Home Appliances, Industrial, Construction, Real Estate – Regions – Global, Middle East, Latin America, North America, Africa, Asia Pacific, Oceania – Product and Brand – The brand

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Explanation: This case study is on Scentsational shift Exploring a repositioning for EQUIVALENZA. The study was done by Albert Valenti, Inigo Gallo, Maria del Mar Puigferrat and myself. The objective of this study was to explore a repositioning of the EQUAVALENZA brand by identifying and highlighting the brand’s unique selling points. Opening: Albert Valenti In this case study, we examined the EQUAVALEN

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“Scent is an important element in designing and creating any marketing campaign or commercial product that sells. A scent can capture the target audience’s attention, convey a sense of emotions and make a customer feel more inclined to purchase a product. Our clients, Equivalent Appliances, realized that scent is a crucial element in selling their brand new product. It is a product that is “designed to enhance a daily life” – not for people looking for quick “make my life easier” solutions. Our research showed us that the product is

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This repositioning is based on my own analysis that has a different positioning. Albert Valenti’s analysis of the competitors: 1. H&M: low prices, 18% margin, with a large share, and a huge sales channel. However, a new trend in fashion is to move the store to the core areas. The old H&M is a bolt on, with no clear value proposition. 2. Zara: cheap, fast, innovative, with a strong visual identity. However, a big threat is the slow

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In the last quarter of 2014, our company decided to make a shift to a more premium quality product. As part of our product positioning, we introduced a new line called ‘Scentional’. The line featured innovative products with a focus on emotions and scents. These products aimed to appeal to a wide spectrum of target audiences and provide a distinct value proposition. As part of the repositioning, the company decided to remove the product name ‘Scentional’ from the marketplace, instead, promoting the product line

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Grupo Industrial Alfa SA 1982 Rajiv Gharalia 1991

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In my experience, Grupo Industrial Alfa (GIA) is a world-class firm and in 1982 it was known as one of the most powerful conglomerates in Latin America. It is not just a corporation; it is an economic entity that has achieved unprecedented growth. Its founding in 1963 marked a significant milestone for Chile’s industrial landscape. GIA’s growth and expansion during the ‘80s saw its sales revenue grow from a mere $6 million to $60

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Grupo Industrial Alfa SA is a Spanish corporation headquartered in Valencia, with international operations in the United States and Europe. a knockout post They are a manufacturer of automotive components and materials. In 1982, Rajiv Gharalia became the CEO and COO. A major project was announced to increase automotive production by about 16% and to consolidate 6 plants. The plant in Mexico was to be consolidated, but they also announced a reduction of about 5% for plant efficiency. The

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I was 30 years old in 1982 when I was offered the job at Grupo Industrial Alfa SA (GIA) in São Paulo, Brazil. At 28, I was already a seasoned writer in the industry, having done two tours of duty in India with WNS Global Services. After having written a lot of financial memos during my India stint, I was looking for a job in the new world order of financial writing. her latest blog Grupo Industrial Alfa was already a large conglomerate with 60

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“Grupo Industrial Alfa SA 1982 Rajiv Gharalia 1991 is one of the world’s best-performing companies in industrial engineering, automation and robotics. It is headquartered in Monterrey, Mexico. The company operates in various sectors of the automotive industry and produces electric engines for automobiles. The company has developed a reputation for excellence, as it is constantly expanding its range of products. In this case, the marketing mix of Grupo Industrial Alfa SA

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Grupo Industrial Alfa SA is a major producer of food and beverage in Mexico. The company was established in 1982 and its headquarters is located in Ciudad Juarez, Chihuahua. The company produces various food and beverage products under its own brand “Made in Mexico” and “Made in USA”. Its major products include salsa, canned tomato products, and snack foods. Grupo Industrial Alfa SA was founded by Rajiv Gharalia in 1991. Mr

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Note on Diversification as a Strategy Malcolm S Salter Michael E Porter 1982

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Title: Note on Diversification as a Strategy 1. 2. 3. 4. 5. 6. 7. 8. Chapter I. 9. 10. 11. 12. 13. 14. 15. 16. 17. Chapter II. 18. 19.

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In 1982, I wrote: Problem Statement: The problem of the year: How can your company achieve long-term success by diversifying into new markets? Answer: By diversifying in new markets you increase your product line in the existing market, so you increase your market share in the existing market, which means you increase your revenue (more sales and more income); therefore, you increase your overall market share in the existing market, which also means you increase your overall profit (the difference between your cost of goods sold and your sales). So the

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Malcolm S Salter is a professor at the Darden School of Business at the University of Virginia. Michael E Porter is a professor at the Richard Ivey School of Business at the University of Western Ontario in Canada. In the course of a career of nearly 60 years, they have spent much of their time working together to understand the nature of the firm that was destined to grow into the world’s largest, and in many people’s eyes, most influential. Their essay in 1982, titled “The Competitive Adv

WeWork Jeffrey Rayport Sarah Gulick Matthew Preble 2018

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WeWork founder Jeffrey Rayport is an expert in creating high-growth technology businesses. Rayport’s WeWork was launched in 2010 to provide creative spaces for startups, and the co-working model gained global traction. In 2015, the company expanded with hotels, and the WeCo brand now has over 60 locations in 20 countries. However, in 2018, the company has been facing challenges. In the first nine months of 2018, weWork

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WeWork is a start-up co-working space operator. It was founded by Co-CEO Adam Neumann in 2010 as a startup. Since its founding, it has grown to become a huge success and it now has 400 locations around the world. In July 2018, WeWork reported that its IPO was postponed. The stock rose in the days leading up to the IPO, but then fell when it became clear that the expected IPO valuation was not realized. The stock price has since recovered somewhat.

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WalMart Stores Inc A M Edgar Barrett Mitchell W Slape 1999

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Trader Joes At a Crossroads Niccol Pisani Goutam Challagalla Ines Augier 2022

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Transformation at ING C Culture Supplement William R Kerr Alexis Brownell 2018

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The Academy Evaluating Growth Alternatives Ian Dunn Pooja Krishen 2019

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Case Study: Design the Red Line This case is relevant because of the design of a red line that can accurately predict the direction of a vehicle’s speed. A red line is a graph that represents a car’s speed in relation to its acceleration and deceleration, providing a visual cue for the driver of a vehicle to adjust their braking or acceleration strategy accordingly. This case study highlights the following features of red lines: – The red line represents the speed that the car is capable of achieving in a given situation. – The red line is

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My task was to design a new red line that would stand out on the roads. The client was AlpinaH2 a leading automotive manufacturer in Europe, with a market share of 4%. The red line should be bold and eye-catching, with high visibility on roads. The red line would be 20 centimeters wide, 5 meters long and made of high-quality metal. The line would run from the passenger’s window to the rearview mirror on each car. I was the world’s top expert in case study writing, so