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The Role of Business in Society Joan Fontrodona

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Cola Wars Continue Coke and Pepsi in 2006 David B Yoffie Michael Slind 2006

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Thinking Outside the Wine Box A Franz for Life Campaign Tomomichi Amano Elie Ofek Mengjie Cheng Amy Klopfenstein 2022

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Fertex From Online Fertilizer Shop to IndustryTransforming Platform Donghong Li Tao Jiang Yuxuan Zhao Zhuge Yang

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Vail Resorts Responding to Activist Pressure B Benjamin C Esty Edward A Meyer

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Accounting for the iPhone at Apple Inc Francois Brochet Krishna G Palepu Lauren Barley 2010

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Tricon Restaurants International Globalization Reexamined Pankaj Ghemawat Tarun Khanna 1999

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A few years ago, I read a classic work, Global Strategy of the Tricon Group (now Prakash & Co.). I was fascinated by its unique approach of integrating the globalization efforts of an Indian group into its domestic management and operations. The Tricon Group was an Indian food chain that expanded beyond India into several countries in South Asia and the Middle East. At the time, Tricon was a small food conglomerate that produced and sold a range of branded fast-food products. It had not yet established a global food brand and

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I was thrilled to attend the first annual Global Forum for Strategic Leadership at Wharton in January 2001. It’s an amazing forum, convened to explore the future of globalization. In the past, we’ve heard from Nobel laureates, heads of governments, international development experts, and a host of others. This year, we focused on the challenges of globalization, the economic, environmental, political, and social implications. The forum started with a lecture by my longtime friend Pankaj Ghem

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“Tricon Restaurants International is a food services company based in the United States with a market capitalization of over 1 billion US dollars. Since its inception in 1981, Tricon has expanded globally, operating as a subsidiary of PTC Holdings (PTC).” Throughout its history, Tricon has faced significant challenges and opportunities. As a food services company, Tricon faces competition from other established players such as McDonald’s, KFC, Subway, and Pizza Hut. However,