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    The Proxy Contest at DuPont Jay W Lorsch Emily McTague had 60 students from around the world competing to develop a website that would appeal to their target audience. The students had access to a wide range of tools and resources including social media, AdWords, email marketing, SEO, content marketing, influencer marketing, and more. The challenge was to use these tools to create a website that would resonate with their target audience. The students were instructed to focus on creating a site that would be informative, vis

    Problem Statement of the Case Study

    I was selected for a proctor at the DuPont Jay W Lorsch Emily McTague’s ‘Proxy Contest’. It was a well-designed and professional-looking event with the best teachers from both our schools. There were competitions for all the subjects: Math, Science, English, Spanish, Art, and Humanities. I was thrilled to be a part of this event. I had heard good things about the contest and it would certainly be a fun day. The contestants had to write on a topic related to their subjects,