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    1. Sustainability means being able to maintain healthy partnerships over a long period. 2. Cirque du Soleil has taken this principle to the limits in its collaboration with numerous artists and musicians who are not necessarily traditional circus artists. 3. Many partnerships are not sustainable if they are based on short-term economic objectives and fail to take into account the values of the artistic and humanistic aspects. 1. To sustain a partnership, one must consider the following four aspects: • The artistic mer

    Case Study Analysis

    1. Introductory paragraph: (i.e. Why should the reader care about the case study?) 2. Summary: (a succinct summary of the case study) 3. Background information: provide a clear and detailed overview of the organization and its recent history. 4. Objective: briefly introduce the objectives and goals of the study. 5. Thesis statement: (i.e. The purpose of the study) 6. Get More Info Critique: discuss the strengths, weaknesses, and opportunities of

    VRIO Analysis

    “Cirque du Soleil” is a remarkable circus performance company based in Montreal, Quebec, Canada, founded in 1984 by Jean-Luc Brégent and Gilles Ste-Croix, an expert in theatrical and circus arts. link The company performs at high-profile concerts, theaters, and venues around the world, employing about 2,000 people, 4,000 contractors, and around 2,500 volunteers, with revenue of approximately $1.3

    Marketing Plan

    Cirque du Soleil has built itself a global empire by providing world-class shows in every corner of the globe. The company’s core businesses revolve around live entertainment and touring circuses, but it also has interests in other elements of the entertainment industry such as film, merchandise, and interactive events. Throughout its history, Cirque du Soleil has built a remarkable track record of building and sustaining partnerships with leading corporations and organizations. For instance, its partnership with Coca-Col