Kumar Sweets Product Profitability Analysis Ashutosh Dash Sangram Jena 2018
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As we know that Kumar Sweets is one of the biggest sweets brand of India and has been operating from the year 2001. Kumar Sweets has an annual production of 50,000 tons with over 50,000 employees working across the various units. Kumar Sweets was the most popular sweets brand in India. However, due to some financial issues of the company like debt crises, financial troubles of the shareholders and mismanagement of the company, it became one of the lowest-perform
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Kumar Sweets is a renowned sweet shop in the city. It has an enormous customer base in the locality. Kumar Sweets has been running a successful sweet shop for over a decade. home The sweet shop has been able to maintain a very high sales per square foot rate. The business revenue of the sweet shop stands at INR 50 lacs per month. Profitability Analysis Let’s do a Profitability Analysis of the sweet shop: Profit Before Cost of Goods Sold (PCGS
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I write to you on behalf of Kumar Sweets, a popular confectionery store chain in India. We had recently completed our Profitability Analysis for the year 2017-18, and wanted to share the results with you for our company’s internal purposes. We decided to conduct this analysis based on the data from the year 2016-17. As you may know, this is the most important year for the company as we plan to expand in our existing market and open several new outlets across the country.
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Kumar Sweets Product Profitability Analysis Ashutosh Dash Sangram Jena 2018: In recent years, India’s retail sector has undergone a fundamental transformation, driven by the advent of e-commerce and the rise of multiple consumer brands. It has, therefore, become essential to identify and evaluate various factors that determine the profitability of a retail company. In this report, I will attempt to assess the profitability of Kumar Sweets, one of India’s largest snacks manufacturers.
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I am deeply involved in this study, and my main concerns were: 1. Product quality: Kumar Sweets’ products are quite well-made and have excellent taste. However, we cannot exclude the possibility that some of our products might taste poor, which might negatively impact their overall profitability. 2. Pricing: The market price of a cup of tea varies widely, and it is challenging to set competitive prices. However, in this case study, we aimed to determine the optimal price for our products to maximize profits.
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Kumar Sweets is the leading producer of gum balls, candy, and sweets in India. It has its manufacturing facility at Bangalore, which is one of the biggest and efficient industries in India. The company offers various types of products such as gum balls, cotton candy, fruit gums, mint gums, chocolate gum balls, etc. These products are manufactured using high-quality materials and are known for their exotic flavors and attractive designs. Kumar Sweets has a strong market presence in various retail
Problem Statement of the Case Study
Product Initiative: Kumar Sweets introduced two new flavors of its signature milk chocolate and plain chocolate bars – Cream Chunk and Mini Nugget (10g). The new products target the adult segment, especially the younger generation who value quality over quantity and indulge in indulgence. The strategy was to increase the average unit price and boost volume sales. Designing of Advertising Campaign I designed the advertising campaign to reach out to the target audience. The design would focus on the new flavors,