Media Moonshot Fred Seibert on the Launch of MTV and Entertainments Branding Revolution Sherry Gunther Shugerman Tamara Dokic
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In 1992, Fred Seibert left his role as the SVP of MTV and launched one of the most revolutionary branding campaigns of the decade with a bold new channel called MTV2. The channel was dedicated to non-stop non-stop music, with no commercials, and the tagline “Everything that Rocked, It.” It was the first of its kind to be fully owned by MTV and to challenge the traditional television network model, which dominated entertainment and news distribution. MTV2 became a major success, attracting a younger
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“The launch of MTV, an entertainment channel with a unique branding revolution, was the media Moonshot that rocked the world,” says Fred Seibert, chief strategy officer, MediaLink. “Launching a new business at the same time that television’s audiences were on the brink of consolidation, and in a time of growing advertising pressure, was a daring strategy with the potential to shake up an industry. In this fast-moving, constantly changing and ever-more-competitive environment, MTV is the consummate leader
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Media Moonshot, Fred Seibert’s “launch” of MTV and the launch of entertainments branding revolution that took place in 1994, is an iconic moment in the history of mass media. The idea of “creating a new category” through a repositioning of the entertainment culture (“movies, music, and television,” “TV versus Movie,” and “TV versus Music”) was born out of Seibert’s experience as Executive Producer of the American Masters series, which sought to connect “history to people”
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Media Moonshot is the ultimate goal of entertainment marketing: a new media industry that combines the power of traditional TV and radio with the popularity and engagement of the internet and social media. Our site This ambitious goal requires strategies that unite and create synergy across multiple media forms, while respecting the unique strengths of each. In 2005, the world’s top expert case study writer, Fred Seibert took this vision and launched MTV. With his experience as a television and marketing executive at Warner Bros.
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Media Moonshot Fred Seibert on the Launch of MTV and Entertainments Branding Revolution, Sherry Gunther Shugerman Tamara Dokic My personal experience with Fred Seibert As a former VP of MTV and executive producer, I witnessed the media Moonshot Fred Seibert initiated during his tenure at MTV. I’ve seen some of the greatest advancements in entertainment and media history — from the MTV video music awards to VH1’s original programming. It was exciting and dynamic, and it taught us
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Fred Seibert (1939–2008), the co-founder of MTV, was a master of media Moonshot, one of the best entrepreneurs, and an indefatigable champion of the entertainments branding revolution. In an interview for MTV’s 40th anniversary event, Seibert reminisced about how MTV was a “birthplace” of the Moonshot for entertainment media brands. Seibert had worked in broadcasting with some of the most influential figures