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  • Management

    Management

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  • The Internet of Things Timothy M Laseter Anne Frazer Benjamin Boatright 2023

    The Internet of Things Timothy M Laseter Anne Frazer Benjamin Boatright 2023

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    It was a hot afternoon when Timothy M Laseter and Anne Frazer began collaborating on their master’s thesis at the University of Michigan’s Ross School of Business. At the time, both were working full-time jobs as consultants in a large mid-western consulting firm. But they had a shared passion for studying the future and the impact of the internet of things. Their thesis project, titled “The Internet of Things: Understanding the Business Opportunities,” grew out of an exploratory research project that they had already been doing

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    The Internet of Things, or IoT for short, has been around since the 1990s, but only recently has the technology reached the level of critical mass, capable of achieving meaningful, real-world, and tangible benefits for humanity. One such example is The Internet of Things Timothy M Laseter Anne Frazer Benjamin Boatright 2023, a case study that explores how the IoT has transformed the entertainment industry, particularly in terms of enhancing content quality and user experience, and how its effectiveness can be extended

  • Applying the Principles of Branding to Build Personal Brands Francine Espinoza Petersen 2014

    Applying the Principles of Branding to Build Personal Brands Francine Espinoza Petersen 2014

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  • McGregors Ltd Department Store Alison Eadie 1978

    McGregors Ltd Department Store Alison Eadie 1978

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    Alison Eadie, a young graduate from the school of fashion designing in Glasgow, was assigned as the Head designer for McGregors Ltd Department Store. I met her first on the opening day when she walked through the streets of Glasgow, toting her shopping bag with the contents of a designer handbag. I was taken aback by her beauty, elegance, confidence and knowledge. She looked like she was walking on clouds, and yet I sensed a deep understanding of the brand and its needs. I was impressed by her knowledge of retailing

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    Dabur India Managing Brand Image amid a PR Crisis Abroad Ujjal Mukherjee

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    Dabur India is a multinational consumer good firm, mainly concentrated on manufacturing and marketing organic food supplements, soap, shampoo, toiletries, and spices. The company is primarily engaged in producing, trading, exporting and importing of its product in India and the overseas market. With a market value of around US$ 500 million, Dabur is the second largest organic product company in the world (Mukherjee, 2018). The company is known for its quality

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  • Alibaba vs JDcom Strategies Business Models and Financial Statements Shimin Chen Dingwen Pan Xiayan Huang 2020

    Alibaba vs JDcom Strategies Business Models and Financial Statements Shimin Chen Dingwen Pan Xiayan Huang 2020

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