Tatas Air India Brand Repositioning and Revitalization Challenges Nitin Gupta
Recommendations for the Case Study
Today, air travel has become one of the most preferred ways to travel, and the airline industry has taken a significant part in the transportation of the passengers. However, with the continuous changes in the industry, the traditional brand identity of a particular airline cannot stay stagnant. Airlines are always striving to stay ahead of their competitors by introducing new concepts and improving their products and services, thereby gaining more and more market share. In today’s era of the digital age, the airline industry is a multi-billion dollar industry
Porters Model Analysis
Brand Repositioning is the most significant step an organization undertakes, to change its image from good to bad or vice versa. While the entire process is critical for the survival and growth of an organization, this particular process is not a one-time affair. It demands continuous efforts, investments, and an eagerness to stay agile. Air India, an Indian multinational airline based in New Delhi, is the perfect example of a brand that has been repositioned several times with very little success. In its bid to stay compet
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Air India is one of India’s largest airlines, serving around 135 destinations across 47 countries. However, in 2013, Air India was hit with a major crisis, with a decrease in traffic, rising fuel prices and a sharp increase in airport congestion, leading to an operating loss of $354 million for the year ended March 2014. In addition, the airline reported a 44% drop in passenger revenue for the fiscal year 2014, leading to
Problem Statement of the Case Study
Today, airlines and travel companies are facing tough times due to the pandemic. It has forced businesses across the board to re-evaluate their strategy and approach. In the airline industry, the Covid-19 pandemic has resulted in a decline in traffic and a revenue crisis that is threatening many carriers’ survival. In a world that is changing rapidly due to technology and digital transformation, this is a time when brand identity and strategy are more important than ever. The Indian domestic market is the largest market for airlines in
VRIO Analysis
Tata Sons’ new flagship airline, Air India, has been a constant source of concern and interest for the country. However, it has been undergoing the most significant overhaul of all airlines in India. The Air India brand has lost significant market share in the last few decades, and the company is striving to turn things around in a challenging market environment. The recent turnaround plan of Air India is based on VRIO analysis, which is a framework for analyzing the value and significance of four key factors: value, risk,
SWOT Analysis
“India is the world’s fastest growing economy. With an increasing middle class and a growing demand for international travel, the Indian air transport market is growing at an unprecedented rate. Today, Indian consumers are increasingly seeking non-stop air travel. In order to remain competitive in the fast-growing international air travel market, airlines across India are embarking on a radical journey to transform themselves into modern travel partners by implementing new brand and service concepts. For Tata Group, Air India has been a significant part of
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The Air India brand was acquired by Tata Sons in 2006 for 16,660 crores. It was then restructured as an airline company and given the new name of Tata Air. from this source The aviation industry witnessed one of the most profitable years since independence in 1947. However, this was short-lived, as the airline faced the biggest challenge in its history with the worst crisis in aviation industry in more than two decades. The new Chairman and Managing Director (C
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As I write this, I must confess that air travel is one area where the Tata Group has no significant presence. Air India, for instance, does not even operate its own planes, but relies on private-sector carriers for its passenger transport. In a few short years, however, the Indian aviation market has seen the launch of several new airlines that have either entered into consortia or have acquired stakes in established carriers. The Tata Group’s presence in this sector has not been adequately capitalized and has been,