The redBusin Saga Managing the Startup Acquisition Phase Amarpreet Singh Ghura Abhishek 2016
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We’ve been at it for 7 months now and have had a few ups and downs. We recently successfully acquired the startup. It’s been a crazy ride, but we’ve come out the other side with great learning experiences. Our company, called ‘redBusin’, was in the pre-revenue phase and has been bootstrapped for the first two years. We have had a lot of people to contend with, including investors, customers, and ourselves. When we decided to buy the company, we were initially reluctant, not wanting
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I have had a very interesting experience with The redBusin Saga that started back in 2010, when I first applied for it through the portal of SBI. I was really excited, thinking that there were huge opportunities out there that I could grab. And just like every aspiring entrepreneur is, when he/she gets accepted, the dream becomes even bigger, and suddenly, the pressure starts building. And it is when you are in the midst of a company, and all the employees are working day and night to grow the business.
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The redBusin Saga – Managing the Startup Acquisition Phase In the past decade, a startup in the tourism and hospitality industry has emerged that stands out in the market, Redbusin, founded in 2009. Redbusin’s strategy and approach towards tourism, is different and unique. This case study is about the experience and journey of the redBusin management, leading to their acquisition by AirAsia. RedBusin started as a small team and a concept. see this website A team of people with experience
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The redBusin Saga is a tale of a startup that I personally started from scratch, and has since evolved into a fully fledged travel e-commerce company, operating under a brand name that was never in any real sense a brand. The first year and a half of my startup’s operations was a roller coaster ride. We struggled to break even. The revenue was a fraction of my expectations. This was due to several factors, primarily, a lack of customers (a huge chunk of which were inexperienced tourists like us
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The redBusin saga Managing the startup acquisition phase Amarpreet Singh Ghura & Abhishek 2016 The redBusin is a 3-year-old Mumbai-based startup, which offers last-mile transportation services for buses and taxis for individuals and corporates. In March 2016, redBus acquired Zomato’s ‘Dine & Buse’ brand for an undisclosed amount, which would be the company’s next move. Dine & Buse
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“Today I am standing on the top of a mountain and looking down at the valley below.” This is my personal first-person vivid mental picture of my journey from being a student at the Indian Institute of Management (IIM) Lucknow, to becoming an international executive, and eventually running my own startup business. The saga began in 2007 when I was a management student, in my junior year. I was part of a class project that involved designing a unique business venture, with an objective to become a profitable player in a market that
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The redBusin Saga — the journey of a fast-growing e-commerce company that went from a small start-up to a successful multinational in a short span of a decade — a story that was told to me a few years back by the Chief Strategist of redBusin’s largest competitor. “redBusin”, he said, “is an Indian company that is fast growing in the e-commerce space, with 4.4 million customers across 7 countries. RedBusin is in the league of top players globally such