Aritzia Beneath the Seams of a Reputation Rebuild Michele Martin Cassandra Chichora
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I have worked with Aritzia for a year as their Brand Ambassador. The journey has been a rollercoaster ride. As an Ambassador, I have a deep appreciation for Aritzia’s values and ethos. In many ways, they are like my family and my friend. What is so special about them is their unwavering commitment to social impact, community, and sustainability. Aritzia is a fashion and lifestyle retailer based in Toronto, Canada, which has emerged as a trendsetter in the industry
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Aritzia Beneath the Seams of a Reputation Rebuild I’ve recently been working with Aritzia, a luxury lifestyle brand, to help them strengthen their brand and positioning in the competitive market. My experience was enriched with both theoretical learning, and practical application in the real market. However, my assignment was to evaluate the alternative to strengthening the Aritzia brand. Assessment: Aritzia Brand Health and Prognosis The brand health of Aritzia was on the
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Aritzia Beneath the Seams of a Reputation Rebuild Michele Martin Cassandra Chichora The new chief executive of Aritzia, Canada’s third-largest clothing retailer, is ready to take on the company’s new image in North America. Aritzia CEO Dana Eccles is in a rush to re-invent the company’s marketing approach, and this time around it’s going to be different. Eccles, formerly the CEO of J. Crew
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Aritzia is a multinational fashion corporation with over 280 stores across Canada, the US, Europe, and Asia. In 2014, the company was acquired by Inditex, the owner of Zara, for $16 billion. Inditex is based in San Sebastian, Spain, and has operations in over 70 countries with revenues of over $100 billion. Aritzia’s mission is to make women feel comfortable and confident in what they wear. check my site The brand focuses on three main areas, women
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In the past, Aritzia was a Canadian fashion brand known for making a bold departure from traditional Western fashion norms. The brand quickly gained recognition for its affordable and trendy designs and its emphasis on sustainability. The Reputation Rebuild: Following a series of acquisitions, Aritzia was bought by Inditex, a Spanish multinational retailer and fashion retailer. This acquisition was seen as a strategic move by the company to increase its presence in the North American market, where
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“You’ve been a trusted supplier to me and my brand. But now, a reputation is shattered, and I need a fresh start.” The word ‘reputation’ conjures up images of an impeccable past, a proven track record. Aritzia had become that. From the brand’s humble beginnings as a Canadian startup, the brand had become a global phenomenon. As a customer, my experience had always been positive. My products were high-quality, and the customer service was impeccable.
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Aritzia: A Canadian fashion house that was built from the ground up by Michele Martin, Cassandra Chichora, and their passion to create unique and fashionable collections while building a strong brand through an exceptional retail experience. The retail and production spaces for Aritzia, located in Vancouver, Canada, was designed by award-winning architects. In the beginning, the fashion house faced stiff competition from global luxury brands such as Burberry and Prada, but this never bothered them because they have always maintained the values of