Ashok Leyland Leveraging Digital Twins for Business Model Innovation CASE A Chandan Chowdhury
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I had never encountered Digital Twins till I worked with Ashok Leyland in my last job. It’s an industrial technology that uses data-driven digital twin, a virtual replica of physical systems, as a tool for design, simulation, testing, and maintenance of products. Ashok Leyland leveraged digital twins for innovation and transformation. I believe, Ashok Leyland’s innovative and data-driven approach to digital twins will be useful as a case study for industries to identify opportunities to leverage technology to enhance business processes.
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In 1974, Ashok Leyland established itself as India’s first commercial bus manufacturing company, serving the Indian market for 40 years. Since then, the company has evolved and transformed into one of the world’s largest commercial bus and commercial vehicle manufacturers, with significant presence in India, Africa, Middle East, Europe, and North America. In recent years, Ashok Leyland has been focusing on innovation to stay ahead of the curve and stay competitive in the changing automotive landscape. One of the major areas of innovation
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“Digital Twins: A Tale of two firms (Ashok Leyland and Ford Motor Co)” Case Study is an insightful research paper on digital twins and how it is being used by both Ford Motor Co and Ashok Leyland in their businesses to optimize the production, procurement, transportation, and maintenance processes. It is based on first-person, conversational writing style, and uses small, natural, and conversational phrases to make it engaging and human. Digital twins are virtual replicas of
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In today’s business environment, digital transformation has become a crucial need. Innovations such as artificial intelligence, machine learning, big data analytics, and the Internet of Things (IoT) are reshaping the way companies operate and interact with the customers. With the increasing demand for digital products and services, traditional business models are gradually losing their competitiveness. In this context, digital twin technology has emerged as an essential tool in enabling businesses to innovate and adapt to new digital market conditions. It offers a virtual representation of physical assets
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As a writer, I have been given a case study to work on for Ashok Leyland, a well-known Truck, Bus and Bus Segment Company based in India. The case study has been given to me by my professor, who is a great supporter of entrepreneurship and innovation in India. The topic is a simple one, but it is also quite challenging. I am not used to this kind of material and will do my best to approach the case study in an objective and analytical manner. However, I do feel a strong urge
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In the last few years, digital transformation has emerged as an overarching trend that has affected all businesses irrespective of their industry and geography. go right here One of the critical aspects of digital transformation is its ability to unlock and leverage data to transform the business model. Innovation in business model is becoming more and more challenging due to the rise of data-driven digital twins (DTs) that mimic the way physical systems operate. In the past, innovation in business model has mainly focused on the new product development. However, innovation
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Section: Topic: Ashok Leyland Leveraging Digital Twins for Business Model Innovation CASE A Chandan Chowdhury The paper focuses on digital twin technology that Ashok Leyland has employed to advance its manufacturing business model. Ashok Leyland is an Indian automobile manufacturing company known for its commercial vehicles like lorry and trucks, as well as buses. It was established in 1938, and since then the company has been a pioneer in the automobile industry. The case study highlights the successful