DIY Cambridge Analytica Personality Analytics Karl Schmedders Marc Chauvet Jung Eung Park 2021
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““I have a brilliant idea for my next business venture — to develop a DIY “personality analytics” tool. It will be an app for smartphones and tablets, which will analyze the unique patterns and dynamics of people’s brains, giving them a quick, personalized assessment of their personality traits, skills, and interests. It will be called “Personality Mapping X.” For those who are not sure about what it is, let me explain. A little about Personality Mapping: Personality mapping is
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Dedicated, innovative, skilled and experienced, researchers and academics have already published groundbreaking studies on the use of Personality Analytics in Digital Marketing. Personality Analytics can reveal insights into consumer behaviour and preferences. Cambridge Analytica’s 2016 US Presidential Campaign utilized Personality Analytics to understand US voter behaviour in a way that traditional statistical analysis methods could not. In fact, the campaign became one of the most studied and analysed campaigns in History. Marc Chauvet
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I have been following with interest the DIY Cambridge Analytica Personality Analytics research, launched a few months ago by two of my best friends, Karl Schmedders and Marc Chauvet. At the end of this text, I will add some insights and personal opinions that were shared by three experts from our respective backgrounds (a psychologist, a data scientist, and a social scientist). First, a brief overview of the project. DIY Cambridge Analytica Personality Analytics is a set of techniques designed to measure an individual’s
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Title: DIY Cambridge Analytica Personality Analytics Title: DIY Cambridge Analytica Personality Analytics Chapter One: This book is not about the infamous Cambridge Analytica, the Facebook data firm that was recently accused of manipulating the political behavior of hundreds of millions of users. This book, however, is about an entirely different approach to data collection, analytics, and communication. It is an in-depth study of the latest methodology for Personality Assessment and the application of these insights to personalized
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