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    The Online to Offline Marketing Challenge that Purple Innovation Inc initiated in 2018 was a game changer. This challenge helped companies like Purple Innovation Inc to understand that offline marketing strategies are as crucial as online marketing. The aim of this challenge was to encourage companies to understand that what they spend on digital channels will translate into an offline return on investment. The challenge had two stages: Stage 1: The Online Challenge In stage 1 of the challenge, Purple Innovation

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    I write about the story of how I, as a digital marketing strategist, came up with the “Online to Offline” marketing challenge for Purple Innovation Inc’s (Purple) annual innovation summit in 2018. Purple was looking for a new way to inspire their audience, which are mostly entrepreneurs. Purple is a marketing communications company that offers services that help businesses grow online and offline, including web design, digital marketing, and public relations. To kickstart the challenge