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    In 2010, I started at Uber in its inception as a founding team member. At the time, the company was called Lyft, and the goal was to build a new mode of transportation to rival the existing traditional modes of transport. The concept of ride-hailing in the U.S. Had just begun, but at Uber, I was the founder and CEO of Uber at a time where the idea was still a bold and innovative project. The Future At the time of my writing,

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    – Uber at a crossroads, 2017: – As ride-sharing’s boom turns into a bust, Uber’s leadership grapples with the need for scale, not only on the road but on the political and social front. – The CEO’s view, 2017: – “At a fundamental level, the scale required to operate at the scale needed to win is too big for the company as it is today,” Ramon Casadesus-Masanell told me. –