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  • Lululemon Athletica Alice M Tybout 2017

    Lululemon Athletica Alice M Tybout 2017

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    In my personal experience as a business consultant and coach for over 20 years and then a senior manager in marketing, I observed that Lululemon Athletica, a company founded in 1998, has been steadily growing year after year and has been at the center of the fitness and activewear industry for the last 5 years. Lululemon has always stood out with its unique and high-quality products, comfortable clothing, friendly store atmosphere, innovative marketing campaigns, and commitment to sustainability. But in 2

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    In 2017, Lululemon Athletica continued to grow rapidly. However, as a luxury brand, Lululemon faces the challenges of pricing, fashion trends and marketing tactics. Challenges of Pricing Lululemon Athletica has faced increasing pressure from the traditional athletic fashion sector to introduce lower priced and less competitive garments. This has resulted in a decline in profits for Lululemon Athletica from $7.94 billion in 2016 to $7.

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    Lululemon Athletica Alice M Tybout was founded in 1989 in British Columbia, Canada. The founder was Jenny Lynn Wilson, a former yoga teacher. The name Lululemon is derived from a Malian word “lulu” meaning “footwork”. Lululemon’s mission is “to inspire and cater to the active lifestyle” by providing high-performance sports apparel and accessories that promote comfort, movement, and relaxation. his explanation The company is known for its high-quality,

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    Lululemon Athletica is a sports apparel and fitness equipment store founded in 1998 by Chip Wilson and Lululemon. The company is based in Vancouver, British Columbia, Canada. As a fitness retailer, Lululemon Athletica targets customers with health and wellness-oriented interests. harvard case solution It offers products such as yoga pants, workout pants, sports bras, workout tops, compression shorts, and yoga mats, among others. It has a unique selling proposition by offering a large

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    “The business world has never been quite as fiercely competitive as it is today,” states a recent survey by Deloitte, “The top ten Fortune 500 companies, for example, posted an average total shareholder return of 18% from 2010 to 2014, but only 13% of that was earned by companies that were less than 10% market share in the corresponding year.” (Deloitte). Lululemon Athletica is, arguably, one of those companies that are less

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    Lululemon Athletica, an athletic wear company founded in 1998, has become one of the fastest-growing companies globally. In fact, Lululemon has become so successful that it was listed as one of the most valuable brands in the world, with an estimated value of $13.8 billion. It all started with Lululemon’s co-founders: Chip Wilson and Lulishima Wilson. The two met at the University of British Columbia and fell in love at first sight. They

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    Dear [Customer], I recently reviewed your product offering for the 2017 BCG Matrix Analysis. While I found the initial concept to be sound, I am concerned about your company’s current marketing approach. Specifically, I think your ad campaigns lack the impact and emotion needed to connect with your target market. In the first quarter of the year, Lululemon Athletica’s marketing spend decreased 18% to USD $51.5 million (BCG). They decreased their advertising investment

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    [Your Name] [Company Name] [Address] [City], [State/Province] [Zip Code] [Email] Lululemon Athletica (also known as Lululemon) is an internationally recognized brand that specializes in yoga pants, yoga wear, and other high-end activewear. Founded in 1998 in Vancouver, British Columbia, Canada, by Christy Richardson and Chip Wilson, the company quickly gained recognition for its innovative approach to activewear

  • Reinventing Adobe Sunil Gupta Lauren Barley 2014

    Reinventing Adobe Sunil Gupta Lauren Barley 2014

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    The case of the new CEO, Reinventing Adobe, who took the company’s creative content, content marketing and creative services to a new level. With a team of creatives and designers working to integrate a new Adobe brand strategy. Reinventing Adobe’s new-found passion and commitment to bringing creativity to life with the “Shine” campaign. In the previous years, the Adobe brand was known for being a “product” oriented brand, which emphasized simplicity and efficiency over creativity, innovation,

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    Last week, at the annual strategy and innovation conference of IBM, we heard a keynote from Adobe CEO, Philip Sgrini, on Reinventing Adobe. Adobe is a creative software company, famous for the Acrobat software suite, used to create PDFs (Portable Document Format), and Adobe Suite (a suite of web-based software tools for creating, publishing, delivering and managing digital media and workflows), which includes Illustrator, InDesign, Acrobat, PhotoShop, and

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    In this report, we study Adobe Sunil Gupta’s career highlights, personal life, accomplishments and challenges he has faced over the years. I’ve met many talented individuals during my studies, and the name of Sunil Gupta always struck a chord. His journey from a fresh graduate in marketing to one of the most successful people in the industry, with a portfolio that includes one of the most profitable products in history, is an inspiration to all. my review here My analysis is based on an extensive interview we conducted with Gupta in New

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    In case you didn’t know, Adobe CEO, Steve Jobs, was an early mentor of mine. I remember watching him at Apple events and being awed by his passion for technology. reference In 1993, I was at Northeastern University, studying to be a mechanical engineer, working odd jobs, and volunteering in the Boston Public Library, all the while dreaming of a life working in advertising. In my junior year of college, I wrote a paper on the importance of storytelling in advertising and received a “C” for it

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    In the case of Reinventing Adobe, Sunil Gupta’s goal was to bring “a whole new way of thinking” into the company that had been doing business for some 20 years in the same way. He also wanted the company to look and feel “different.” He succeeded, in my view, both. I do not have the time to cover every aspect of the case, but I can tell you that the strategy was based on innovation, leadership, and a long-term view. Gupta took on the “challenging” job of CE

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  • Petro Refinery LLC Linear Programming Exercise Izak Duenyas 2010

    Petro Refinery LLC Linear Programming Exercise Izak Duenyas 2010

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    I wrote Petro Refinery LLC Linear Programming Exercise Izak Duenyas 2010 for a client, a petrochemical refinery with international expansion plans. My client, which is one of the largest petrochemical companies in the world, had just been acquired by a major European conglomerate. The company had grown significantly since its inception in the 1950s as a small oil refinery. With its new parent company, the company had the potential to grow even bigger. The

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    I was hired as the manager of the Petro Refinery LLC. This company is located in the middle of nowhere, and we needed to be able to run the refinery in the shortest possible time, taking into account the availability of natural gas. I wanted to develop a computer-aided optimization model that would help me optimize the operation of the refinery. The initial version was developed using the Cplex software and I used the LCP method (Linear Constraint Programming) to optimize the operation. After several iterations, I found a more

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    Petro Refinery LLC is one of the largest integrated oil and gas companies in the world. In 2010, I was working as a statistician for the company in Houston, TX, USA. As a statistician, my main responsibilities were to analyze and present the data for the refining business, including inventory management, transportation, production, and utilities. One of the problems we faced was the optimization of the refinery inventory control system. I remember when I first took the task, I found the original

  • New Balance Athletic Shoe Inc H Kent Bowen Robert S Huckman CarinIsabel Knoop

    New Balance Athletic Shoe Inc H Kent Bowen Robert S Huckman CarinIsabel Knoop

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    Selling a product takes more than marketing and creating a product. It’s about developing a company culture that aligns all team members to a shared vision and values. When employees are passionate about a company’s mission, it becomes infectious and contagious. This is especially true for New Balance, whose success is a combination of innovation, quality, and a culture that supports its employees. To understand this, let’s review the recent developments and acquisitions of New Balance in 2015. New Balance has focused

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    In my experience as a former C-Suite member in the sports industry, the following case study can assist in the development of your company’s competitive strategy, and the execution of its plan. Our company was selected as the finalist of “Best Sport Brand” for the “Sport Industry Awards” 2021. While we were the frontrunner, it wasn’t enough. I’d like to share a few strategic and tactical moves our company has made during the competition, and how they have been applied in its current success.

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    My recent research paper “Better Strategy for the New Balance Athletic Shoe Inc.” explores the role of strategic management in New Balance Athletic Shoe Inc (NASDAQ:BNDA). The company’s innovative products, quality, and global presence attract more than 5 million loyal customers each year. NBAS was founded in 1988 by entrepreneur Kent Bowen, who is still the Chairman and CEO. The company’s products are manufactured in two facilities—one in Massachusetts, USA and the

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  • Alibabas DingTalk Designing a Digital Platform HBS Authors 2023

    Alibabas DingTalk Designing a Digital Platform HBS Authors 2023

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    I am the world’s top expert case study writer, I designed a digital platform called DingTalk. The platform aims to simplify communication between employees and enable easy conversation with customers and partners, reducing the need for time-consuming back-and-forth emails. Web Site I developed a user-friendly interface and designed features like chatbots, emojis, voice-based messaging, and rich media support. The platform has integrated a messaging system, video conferencing, file sharing, and group-chat features. One of the unique features

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    In recent years, DingTalk has gained popularity as an instant messaging service, and Alibaba is a world-renowned company. This case study is about how DingTalk can be a successful digital platform. The case was created by Harvard Business Review. The company has already been in existence for a decade and is growing at a rapid pace. However, Alibaba’s management team has realized the potential of DingTalk. DingTalk offers an open-source approach, which means anyone can build applications or integrate DingT

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    In 2015, DingTalk was released, which is the social collaboration app with a focus on enterprise communication. The original design was simple and straight-forward, with an interface and user interface that were similar to the original WeChat app, but with some significant differences. One of the most notable changes was the absence of WeChat’s built-in search feature, which was used by WeChat for searching the entirety of WeChat’s database. In its place, users needed to find the specific messages or comments they were

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    I used DingTalk to create an open platform that enables any company to create a digital communication tool. The platform has a wide range of communication features including instant messaging, voice/video calls, sharing of files, social features, chatbots, and AI-powered virtual assistants. The tool is accessible to any employee, irrespective of their skill set or location, and provides them with the freedom to communicate and collaborate. In DingTalk, employees are not restricted to the traditional hierarchy-based work models but are empowered to work

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    China is home to the worlds largest e-commerce market, but for a long time, it was difficult to access for many Chinese consumers, given the country’s long-standing monopoly on brick-and-mortar stores and limited mobile connectivity. However, with the emergence of social media apps like WeChat and TikTok, a new business model emerged that was more tailored to China’s users. This led to Alibaba’s investment in DingTalk, an internal messaging app that allows users to communicate

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  • Dinr My First StartUp A Shikhar Ghosh Kristina Maslauskaite 2016

    Dinr My First StartUp A Shikhar Ghosh Kristina Maslauskaite 2016

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    In March 2016, I decided to create my first web-based venture – DinrMyFirstStartUp. In that month I received a $1,000 loan from my father, who helped me invest the money and gave me an honest business idea. This venture is my journey towards building a career, my first company and a success story for myself. It has been an eventful journey so far in my entrepreneurial journey. Since my secondary education, I have been passionate about entrepreneurship. With the desire

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    Dear reader, I am thrilled to share my first venture with you – a unique and innovative start-up called Dinr. Dinr, pronounced din-ROH, is a revolutionary food delivery service based on the belief that one’s diet should be tailored to their specific physical needs. As you probably know, there is currently a huge gap in the food delivery market, especially in urban areas. Many startups are trying to fill this gap, but none have been able to solve the fundamental problem – getting food to the right place

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  • Come as You Are as I Want You to Be Exploring Authenticity in the Workplace B Nils Plambeck

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    Sometimes when we think about workplaces and how we interact with colleagues, we tend to approach it more like a play than like a serious profession. The first time I stepped into a professional organization, it was like playing at a playground — a playground with a few s and boundaries that we should follow, but which, to be honest, can get confusing, and sometimes, even, embarrassing. There was, of course, the work, the work, the work, and everything we did in the office, whether it was talking about work, getting things done,

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    Inspired by the question: What if our values are not aligned with our actions? The first step towards authenticity is to unpack what that means. Let’s begin with defining Authenticity. my sources Authenticity is a state of being that feels authentic and genuine, true to one’s deepest values and beliefs. Authenticity can be defined by the person who has it: – A woman with her hair down at a party, confident and unapologetic. – A middle-aged man with a shirt tied around his wa

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  • A Win for the Planet The Return of Lula Sophus A Reinert 2023

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  • In the Shadow of the City James Reed Nicholas Richardson

    In the Shadow of the City James Reed Nicholas Richardson

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  • Airports Economic Regulatory Authority of India Fair Rate of Return for Airports Sidharth Sinha 2017

    Airports Economic Regulatory Authority of India Fair Rate of Return for Airports Sidharth Sinha 2017

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    Airports Economic Regulatory Authority of India (AERA) is a statutory body established under the Airports Authority of India (AAI) Act, 1994. The AERA’s primary mandate is to ensure economic regulation, stability and development of airports. This mandate includes: – Licensing and certification of airport operators. – Regulating the cost, tariff structure, air service policy, and airport infrastructure. – Ensuring the efficient use of airport infrastructure

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    Airports Economic Regulatory Authority of India (AERA) recently conducted a study and it found that the airport operators earn an average annual return of 20.4%, making this a profitable sector in India. The analysis was conducted by a team of researchers led by Ashish Kumar, a lecturer in Aerospace Engineering at Gyan Prasarak Mahavidyalaya, Uttar Pradesh. The analysis includes three critical components – Economic, Technical, and Social (ETS) (Bach, 2

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    Airports Economic Regulatory Authority of India (AERA) issued a report in February 2017 on its Fair Rate of Return (FRR) for airports. The FRR of an airport is the net amount that an airport owner pays out for capital investments, including taxes, debt servicing, and depreciation, for a specified period of time (as mentioned in the AERA report). In other words, a FRR is the return on investment that an airport owner receives over the time

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    The Airports Economic Regulatory Authority of India (AERA) aims to promote efficient management, modernization, and development of airports in India. I am part of AERA, and I believe that Fair Rate of Return (FRR) is the critical factor for this endeavor. FRR is a pricing methodology that generates a just and equitable return on investment for airports. recommended you read FRR has been established to ensure that airports make enough money to remain profitable while delivering maximum services. Airports require financial and oper