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  • Group Process in the Challenger Launch Decision D Amy C Edmondson Laura R Feldman 2002

    Group Process in the Challenger Launch Decision D Amy C Edmondson Laura R Feldman 2002

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    In 1986, Challenger exploded after taking off from NASA’s Kennedy Space Center, resulting in the deaths of 7 astronauts on board. This was a tragic event, and its impact on the global community continues to reverberate. This event forced a critical decision on NASA, one that may seem unthinkable today: Should we allow the Challenger to launch again? The decision was made by a task force consisting of engineers, designers, and astronauts. A second group, the Integration Task Force,

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    A 1986 NASA disaster is one of the most devastating and high-profile event ever in the aviation history. A fatal accident resulted when the space shuttle Challenger exploded in the early morning of January 28, 1986. The disaster was so tragic that it left the nation in shock and devastation, causing loss of human lives, irreparable damage to space shuttle and a major loss to NASA as a world-renowned aerospace organization. It was just six months ago

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    “One group worked towards a “yes,” and another worked towards a “no.” When the two groups met, their differences and misconceptions created a dissonance, and the outcome was negative. Both groups thought, I can’t trust her. It’s always going to be that way. look what i found This “dissonance” was the root cause of the negative outcome. Challengers argued that the launch should proceed. And the leaders decided not to proceed. This was a group decision. The reasons that led to this decision are unknown. Yet, I know why it

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    “Let’s go. I’m ready.” A voice cut through the silence. In the room was a group of nine executives, two from each company. The atmosphere in the room was charged, full of tension and a little bit of fear. One of them turned to me and looked at me, a few inches taller than me, with a sly smile on her face. “You’re the best, Amy,” she said. The room was filled with a mix of anxiety and excitement. The atmosphere was electric, a combination of excitement and nerv

  • Branding the Master Brander B Implementing Procter Gambles Employer Brand Kimberly A Whitler 2020

    Branding the Master Brander B Implementing Procter Gambles Employer Brand Kimberly A Whitler 2020

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    “A brand’s core value is something that people hold dearly in their heart. They are the things that make you stand out in a world where everybody else is like everyone else. Brands are what we hold on to when everything is uncertain. They give us a sense of identity, of belonging, and they tell us who we are. When I was hired as a member of a global team of 60 people at a company called Procter & Gamble (P&G), my job title was ‘Master Brander’. My role was to lead and emp

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    As a brand manager, my responsibility is to shape the brand identity of a company through a range of activities — from identifying the target audience, creating marketing strategies, to monitoring and measuring brand performance and communicating the brand’s message consistently to internal and external stakeholders. A master brand manager understands all of these things and then executes them at an organizational level. I am proud of my work in leading a company’s employer brand, but I am humble in recognizing that my role is just one part of the bigger picture.

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    “Here is my company’s 2020 Employer Brand report: A master plan for a powerful and desirable brand of an international company. Based on an internal survey, a group of internal brand champions, and interviews with top leaders, our Employer Brand aims to position us as a trusted global brand that delivers strong results, creates a positive and productive culture, and cultivates future talent. In this report, I share my 5-year plan for how we will make this vision a reality.” – Our key benefit for employees

  • The Muthoot Touch Adding Glitter to The Indian Gold Loan Industry Smitha Patvardhan Shubha D Patvardhan

    The Muthoot Touch Adding Glitter to The Indian Gold Loan Industry Smitha Patvardhan Shubha D Patvardhan

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    In India, the gold loan industry is one of the largest and rapidly expanding segments of the financial sector. With the rise in demand for gold, the demand for gold loan and pawnbroker has been growing steadily. India’s gold loan industry is projected to touch INR 100 billion ($1.6 billion) by the end of 2017. Muthoot Finance Ltd., with its headquarters in Kochi, is one of the largest financial service providers in the country. Founded in 1993 by

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    Based on the article, it seems that Muthoot Finance Limited has added glitter to the Indian gold loan industry. Smitha Patwardhan and Shubha D Patwardhan, co-founders of Muthoot Finance Limited, discuss the company’s role in providing financial solutions to people with lower assets and incomes. Their innovative approach and customer-centric culture have made Muthoot a prominent player in the gold loan industry in India. Muthoot’s focus on quality, innovation, and convenience has set them apart from other banks.

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    When you hear ‘gold loans’, the first thing that comes to your mind is probably not ‘smile’. That’s exactly how Muthoot Finance Limited (MFL) thinks of the gold loan market. Muthoot’s gold loan business was once a mere ‘hobby’, but now it’s an industry, and MFL is the market leader, which had started with a loan of Rs 5 lakhs from its first investor, Mr. Mathew. Since then, it’s grown manifold in size with an annual loan

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    The Muthoot Group is a well-known conglomerate of financial services across India, with a strong foothold in the Gold Loan sector. Its strategy is to cater to the needs of the middle class and the poor by providing affordable loans that are easy to repay, but provide a reliable and long-lasting solution to the problems faced by them. The Muthoot Group’s Gold Loans are designed to cater to all kinds of customers, from individuals to corporates, small businesses to self-employed individuals. They offer

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    “Smitha Patvardhan Shubha D Patvardhan is doing a great job, and she has made it possible for me to add glitter to the Indian gold loan industry. She wrote a great article “The Muthoot Touch Adding Glitter to The Indian Gold Loan Industry”. Smitha Patvardhan Shubha D Patvardhan, with her unique writing style, is making it more interesting for me to write about this topic. She has enriched my article and given me more insight into the topic. In my opinion, the Muthoot Finance Company

  • SKF India Strategic Choices Amit A Tiwari Mahantesh M Patil Samrat Gupta 2023

    SKF India Strategic Choices Amit A Tiwari Mahantesh M Patil Samrat Gupta 2023

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    SKF is a global engineering group with over 150 years of history and expertise in motion and machine solutions. SKF’s operations in India include sales, service, and support for all types of bearings, ball bearings, seals, gear products, and components that are used in a variety of applications. SKF’s India headquarter is in Bengaluru. SKF India operates in a fast-growing and dynamic market with an immense potential to generate immense value. The Company had faced two recent setbacks during

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    One of the most valuable and challenging years in my career in SKF’s India operations has been the last three months. In March and April 2022, SKF India organized four webinars (two webinars each) to understand the business situation and strategic choices of the Indian company (SKF) and also to receive feedback from the people of Indian society (including various stakeholders, customers, employees and other related parties). The first and foremost challenge that came during these four sessions is to maintain an open and honest dialogue

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    SKF India is a well-established business in the global automobile and engine sectors with a market share of 1.7% and the largest presence in the world’s largest automotive market – China. SKF India has two factories – the Hyderabad plant and the Vellore plant – each having production capacity of 1.6 million engines per year. The company has a presence in 35 countries, with 18,000 employees. As India is currently witnessing a booming demand for automobiles, SKF

  • The Apartment A TwoPart Negotiation Exercise B Role of the Tenant Jeannette Eberhard

    The Apartment A TwoPart Negotiation Exercise B Role of the Tenant Jeannette Eberhard

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    Jeannette Eberhard, a thirty-six-year-old residential marketing specialist, lives in a one-bedroom apartment in the heart of downtown Manhattan. She is well-educated, well-traveled, and has a positive mindset towards life. Her apartment faces a busy street, and as such, she has to bear some noise pollution during the early hours of the morning. Both my spouse, David, and I are in the process of relocating to another country. The relocation

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    I was a tenant in a two-bedroom apartment in a middle-class neighbourhood on the outskirts of a busy city, that I could afford, without going into the suburbs, where I could get a decent house for a similar rent. The apartment was located in the heart of the city, not too far from a train station, and it was convenient for getting to my workplace. It was an older building, built during a boom, but which was facing some major repair and restoration. For the two-bedroom

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    I recently visited The Apartment at 123 Main St., Brooklyn, NY, an apartment that was previously the site of a movie studio. Although it’s not the most desirable apartment, it’s a historical landmark of sorts. I’m writing this letter as a two-part negotiation exercise. Part A presents me with my personal goals, wants, and dreams about renting such a unit, while part B presents you, as the manager, with your goals, needs, and wishes for the building. Here are my goals:

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    The Apartment A two-part negotiation exercise is intended to simulate the complicated negotiation process required to purchase or lease a two-unit apartment building, complete with various legal obligations and liabilities that must be considered. The exercise is designed to simulate a negotiation between a buyer and seller, and not between two owners of an individual apartment. The exercise is structured so that students may practice their negotiation skills in the familiar environment of buying or leasing an apartment. There are four scenarios presented to the students, each with

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  • Covered Call ETFs at Mackenzie Investments Walid Busaba Brett Gugel

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  • Drive Capital A New Road for Venture Paul A Gompers Alicia Dadlani 2023

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  • TikToks AI Strategy ByteDances Global Ambitions Jason P Davis Anne Yang Minh Vo 2019

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  • MoneyTap Brand Positioning and Architecture for a Fintech Venture Ashita Aggarwal Lulu Raghavan

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  • AMPharma Creating Value B Supplement Jim Pulcrano Tim Knotnerus Marion OwczarczakFogli Mohammed El Ansari 2018

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