Genzyme The Renvela Launch Decision Tim Calkins Lynn Harris 2009
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Genzyme’s renvela is a remarkable drug, a potential blockbuster product, an industry game changer. Here’s my take: It’s no secret that I, a big fan of Lynn Harris’ work in the field of leadership and management development. So I was excited about reading this great new book about a remarkable person, Thomas Frank. What are we to make of a “man who didn’t talk,” who would go on to become a “superstar” on the Washington Nationals baseball team? Or an economist, “an
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I would like to give you an inside perspective on the launch decision of Genzyme’s Renvela combination treatment of erythropoiesis stimulating agents and thalassemia medications for children under six years old. My personal experience: I was a consultant for Genzyme when it decided to launch its treatment. The company’s marketing team called me for an interview about 1 year before the launch. I was impressed by their team’s professionalism and their willingness to listen to my concerns about the product. They spent a
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Genzyme The Renvela Launch Decision Tim Calkins Lynn Harris I wrote for myself, and this was one of the last tasks that I had. click to read more The task was to write a short case study on Genzyme, one of the most renowned medical device companies. Genzyme was a company which developed and manufactured drugs and medical technologies for human health care. The launch of a new drug, Renvela, which targeted a new market was the key issue to consider in the company’s decision. The
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My time at Genzyme is still the best experience of my life, and it is no exaggeration to say that it is the single most influential part of my professional development. While I may be best known for being involved in two of the most important decisions I made since graduating from Harvard, the first, involving a significant risk/reward investment in early drug discovery (Genentech), and the second, the launch of an outstanding new drug, Genmera/Renvela (Genzyme, 1987), both of which
SWOT Analysis
– A major innovation in pharmaceutical research and development, Genzyme’s Renvela (renagel) combines hydroxyurea with an enzyme, renin-angiotensin-aldosterone system (RAAS) inhibitor. – The Renvela has shown early promise, and Genzyme is committed to its development. – The launch decision was a risky move. However, Genzyme saw great potential and decided to take the risk. – The launch date came quickly and unexpectedly. G
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1. Strategy, Goal, Objective 2. Company, Product, Customer Strategy: Our long-term goal is to grow our business by launching and sustaining the Renvela franchise. Objective: Increase the Renvela franchise sales and improve financial performance. browse around this site Customer: We will target pharmaceutical executives, decision-makers, and strategists. Goal: Double the Renvela franchise sales in the next five years. We have identified a specific, quantifiable metric that we will use to measure progress
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In the case of Genzyme, I personally experienced the launch decision. As a professional marketer I have followed the industry closely since the 1980s and Genzyme was one of the first companies that presented an appealing new biotech product. I remember feeling a combination of curiosity and nervousness about how they would succeed or fail in their initial launch. This was a pivotal time for Genzyme. They presented their Renvela product to the public for the first time. I was part of a select group of reporters who attended