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  • Taking Dell Private David J Collis David B Yoffie Matthew Shaffer 2013

    Taking Dell Private David J Collis David B Yoffie Matthew Shaffer 2013

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    Taking Dell Private: A New Dell for the 21st Century A short time ago, Microsoft (NASDAQ: MSFT) announced the end of its search for a new CEO. This was a shock to many of its employees, who saw the company that launched Windows on a computer in the basement of a university and later turned it into a dominant software company, losing its mojo in a rush of new product launches and layoffs. The CEO of the company is now Microsoft’s President Bill Gates, who

  • Branding the Master Brander A Positioning Procter Gambles Employer Brand Kimberly A Whitler 2020

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    I was in my first year of working for Procter & Gamble when the new branding project for Master Brander, the company’s leading brand, hit me. The task was to help create and position the brand in a way that set it apart from competitors and resonated with target consumers. This was a defining moment in my career, as I had never worked on a brand before. I had a unique opportunity to leverage my analytical skills to help shape the brand strategy and messaging, while also creating an experience that resonated with consumers.

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    Procter and Gamble was formed by two P&G executives in 1886, and was named after Joseph G.P. Procter and his son Edward. The P&G name derives from the initials of those two, and they remained a distinct entity until the 1920s. P&G’s brand has been the No.1 in the United States for over 130 years. Their motto is, “What would you do if you saw it?” This motto has had a prof

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  • Ben Jerrys Keeping the Missions Alive John Theroux 1991

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  • Lenovo Digital Transformation for Supply Chain Suri Gurumurthi Ronald Lau 2022

    Lenovo Digital Transformation for Supply Chain Suri Gurumurthi Ronald Lau 2022

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  • Sonoco Products Company A Building a WorldClass HR Organization Abridged David A Thomas Boris Groysberg 2010

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  • Money Fellows The Quest for Expansion lvaro Rodrguez Arregui Michael Chu Ahmed Dahawy 2023

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