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  • SIMmersion Simulating Crucial Conversations Alison Wood Brooks Julian J Zlatev F Katelynn Boland 2023

    SIMmersion Simulating Crucial Conversations Alison Wood Brooks Julian J Zlatev F Katelynn Boland 2023

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    “The BCG Matrix Analysis is a 7-layer matrix that can identify opportunities, conflicts, and barriers that are critical to business success. It helps us focus on what matters most. Simulation is an interactive way of learning, and it’s a game-changer in our field. It gives us an opportunity to practice in a safe and controlled environment, making us more prepared to engage with clients on complex problems.” Section: STEP 1: Simulate the Conversation The following are some conversations you could practice to get ready for

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    In recent years, there’s been a growing awareness of the impact of customer experience on company success. Extra resources It has become an integral part of the marketing strategy and even becomes a competitive edge. It’s no surprise, therefore, that “Simulation and Conversation” was a main topic at Porters Five Forces seminar organized by the Aston Business School and co-hosted with the University of Oxford. The event was dedicated to the application of simulation and scenario techniques in the context of customer and competitive analysis. My friend Katelynn Boland gave a

  • Bringing Vision to Life Culture Development at CEL Stephen D Risavy Karen MacMillan

    Bringing Vision to Life Culture Development at CEL Stephen D Risavy Karen MacMillan

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  • Hindustan Unilevers Pureit Water Purifier V Kasturi Rangan Mona Sinha

    Hindustan Unilevers Pureit Water Purifier V Kasturi Rangan Mona Sinha

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    It’s a simple matter of fact. India is a nation with 1.2 billion people; more than 60 percent of them live in rural areas. And this is where Hindustan Unilevers, the country’s leading consumer product company, is spending billions to bring affordable and clean water to the rural poor. The problem in rural areas in India is not limited to access to clean water. It’s about sanitation as well. The number of people having access to adequate sanitation services is as low as 22 percent

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    In 2007, Hindustan Unilevers, the food and consumer goods behemoth, bought Pureit — India’s largest selling water purifier — for USD 221 million. Hindustan’s chief executive Kasturi Rangan — then in charge of the Indian unit of the company — took the big step as the water purifier had become a major competitor in the growing smartphone-led boom. This was before smartphones and internet penetration hit their zenith and before the water purifier became

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  • The Langer Lab Commercializing Science H Kent Bowen Alex Kazaks Ayr MuirHarmony Bryce C Lapierre 2004

    The Langer Lab Commercializing Science H Kent Bowen Alex Kazaks Ayr MuirHarmony Bryce C Lapierre 2004

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    In the late 1990s and early 2000s, one of the most ambitious commercialization initiatives of the biotech era was underway, and the name of the game was speed. The goal was to bring biotechnology from the laboratory to the marketplace quickly, using as little of the costly and time-consuming process of early research as possible. Bill Langer, a retired biotech entrepreneur who had worked for years in both the university and industrial sectors, decided to put his

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  • Falabella Navigating Growth Strategies and OrganizationalDesign Dilemmas Jorge Tarzijan

    Falabella Navigating Growth Strategies and OrganizationalDesign Dilemmas Jorge Tarzijan

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    I have been working for Falabella, one of the leading textiles manufacturer in Brazil, for over 5 years. Before this position, I was a part-time trainer at a private university. Here is a short summary of my job: 1. My responsibilities at Falabella are as follows: – Work on the growth strategies and organizational design of the company. – Support the leadership team on the implementation of strategic decisions. – Collaborate with stakeholders and provide input on organizational design.

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  • What Are Business Models and How Are They Built Module Note Clayton M Christensen Mark W Johnson 2009

    What Are Business Models and How Are They Built Module Note Clayton M Christensen Mark W Johnson 2009

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  • Indian Software Services Industry The Changing Landscape J Ramachandran Ramya Krishna Murthy Pranav Garg 2016

    Indian Software Services Industry The Changing Landscape J Ramachandran Ramya Krishna Murthy Pranav Garg 2016

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    As a software industry analyst, I’ve watched it transform into a billion-dollar sector with multiple facets that span across platforms, industries and geographies. Let me take you through the various shades of the Indian software services industry—the changes that have emerged due to various factors like the rise of cloud, offshore outsourcing and digital disruption, and the growing focus on security and regulatory compliance. Cloud-focused growth The industry is now transitioning to cloud-based services. The shift towards cloud has been gradual but

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  • MTR Corporation Limited Measuring Investor Expectations Larry Wynant Ken Mark 2007

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    Alnylam Pharmaceuticals (ALNY) is a company that has created a new drug pipeline based on intellectual property that was licensed from the University of Texas at Austin (UTA). The IP comprised three separate patents and eight UTIs. The most valuable piece of IP is CN=834, which comprises two patents and an amendment. Background: In February 2009, Alnylam agreed to a $375 million, seven-year license to develop, license or s

    Financial Analysis

    Alnylam Pharmaceuticals Building Value from the IP Estate Willy Shih Sen Chai 2010 Alnylam Pharmaceuticals (NASDAQ: ALNY) has been a consistent winner among biopharma companies. Its stock, a bargain at more than $20, jumped almost 40% in 2008 alone and it was still up 48% a year earlier in 2007. With 27 drugs in the pipeline, it’

    Marketing Plan

    Alnylam Pharmaceuticals has an IP estate of almost 15,000 patents worldwide. As an example, the company’s most valuable patent is the patent for Ataluren. This patent is expected to generate revenue up to 2017. In January 2010, Alnylam signed a license agreement with Pfizer to market the Alnylam drug ataluren for the treatment of adults with rare hereditary transthyretin-mediated amyloidosis (AT

    Recommendations for the Case Study

    As one of the early players in the RNAi field, Alnylam Pharmaceuticals (ALNY) was well ahead of its time. The company, formed by three pharmaceutical giants— Amgen, Pfizer, and Sanofi—began commercializing a RNAi compound called Napoelan in 2004. Napoelan was developed with the help of a novel drug delivery method—a nanoparticle delivery vehicle (NDV)—that combined a small nanoparticle with a polymer

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    Alnylam Pharmaceuticals, based in Boston, MA, was established in 1997. I am writing this essay as a case study writer, helping the reader understand the company’s vision and mission, and its growth and advancement from 2000 to present. Alnylam is one of the few biotechnology companies that have achieved a true success story, building upon its intellectual property portfolio to develop drugs for the treatment of genetic diseases such as familial Amyotrophic Lateral Sclerosis (

    Porters Model Analysis

    “If Alnylam Pharmaceuticals can successfully implement the ‘‘IP Estate’’ that they have accumulated in my experience as an IP litigation litigation expert, they can become the top pharmaceutical company in the world. Web Site If they build on the current success of their RNAi program and their gene therapy pipeline, they could become a global leader in a number of therapeutic areas, including the field of rare diseases, cancer and diabetes. As an IP litigation expert, I’ve worked with