Amazoncom Staying a Step Ahead Lisa Duke Julian Birkinshaw 2015
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Lisa Duke and Julian Birkinshaw are both renowned consultants who have worked on the subject of customer loyalty for over a decade, but what makes their recent book, Staying a Step Ahead, a unique and valuable resource for business leaders? I’ve read it before and it’s still very important. The book presents a series of simple yet powerful principles that all business leaders must follow to maintain customer loyalty, with the author’s research-based insights and practical advice from some of the most influential marketers in the world. Here
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In this 2015 article, Lisa Duke Julian Birkinshaw explains how Amazon has succeeded by being a step ahead in the use of digital technologies. She analyzes four case studies, all based on a digital transformation, and their impact on the organization. 1. Walmart’s e-commerce site: This company’s decision to shift to an online only business model in 2014 led to a massive overhaul of its stores. The result was that it was able to sell more products than before, increase its gross margin and prof
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In this work, I argue that an organization’s information systems are important not only for information processing but also for the effectiveness of the organization. Information Systems for Learning: An Exploration of the Relationship between Learning Objectives and the Information Systems Supporting Learning Goals Purpose: Learning objectives are often developed in terms of how students will learn the course material. As a result, the learning systems have been created around what students are expected to learn. Designing Information Systems Supporting Learning Goals: Lessons from Learning Objectives
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It was an exciting time when Amazoncom, the online retail giant, was just launching. I was asked by management to provide a comprehensive analysis of their product line, pricing, distribution, business model, and marketing strategy. I had to present this information to the executive committee and the board of directors within four weeks. The task was both daunting and exciting at the same time. The first step was to review the market and understand the competition. Amazon.com has a market capitalization of $56 billion, and their revenues are
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Amazoncom is an e-commerce giant that disrupted the traditional brick-and-mortar stores. It had revolutionized the online retail industry with its technology and the use of Amazon’s recommendation engine. They had set a new standard for e-commerce and had opened the world’s largest online marketplace. Amazon.com is a publicly traded company that was founded by Jeff Bezos in July 1994. It had originally started as an online bookstore. Since then, it had grown into a digital marketplace of products
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1. Identify: Define the objectives, goals, targets, and expected results 2. navigate to these guys Evaluate: Evaluate the strengths, weaknesses, opportunities, and threats to the organization and assess how they could affect the achievement of objectives 3. Conduct: Plan, conduct, and evaluate the marketing and distribution strategies and channels (print and online) 4. Operate: Plan, coordinate, and control the operations and activities that support the achievement of objectives 5. Overall Strategy: Plan
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